Great value car insurance, designed for everyone
One comprehensive policy, from as little
as £200 a year.
Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.
Affordable pricing
We use our love of data and technology to keep our costs low. And we pass on these savings to you.
One simply-worded policy
We make it clear what’s covered and whether you can make a claim.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim.
TrustScore 4.6
2,592 reviews
Showing our four and five star reviews.
Great customer service
Great customer service, clear, concise & quick response to my question.
Prima car insurance renewal
For me, initially, prima gave me the very best price and that was most important to me. the offering was as my previous insurer but was £70 cheaper!! documents i received explained everything very clearly and although i was sceptical, initially, at the price of renewal i am very happy now i have the full documentation. i might have made a big mistake but, somehow, i don't think so. time will tell.
Really it’s good service an
Really it’s good service an
Easy to use and operative was friendly…
Easy to use and operative was friendly and helpful
Quiet and easy service ....5 star
Quiet and easy service ....5 star
Sorted my mistake out straight away
Sorted my mistake out straight away
I was impressed with the chat line as…chat line
I was impressed with the chat line as very helpful
Customer service
Conrad was very helpful and answered all my questions which i was not sure about
Prompt response to my problem
Made a mistake with the commencement date for my car insurance, but quickly able to amend it
Impressed with whole experience quote was easy to fill in
The quote was easy to fill in. i understood every aspect and the price was very competitive and fulfilled what i needed. i was very pleased with the whole transaction.
All ok cheers
All ok cheers
My 1st prima insurance for my car
My 1st prima insurance for my car. clear, straightforward to use. no hitches
This was so easy to navigate
This was so easy to navigate, and add on or take away things you need/don't need. the prices are great in comparison to other providers.
Quick service not too complicated
Quick service not too complicated
Easy to complete
Easy to complete
Was so uncomplicated to do on the 2nd…
Was so uncomplicated to do on the 2nd october was all done in half hr
Had a good experience well informed…
Had a good experience well informed about my car insurance.The person i spoke to was very helpful and polite.
Website ease
Website was easy to navigate
Easy & straightforward
Very easy and straightforward to take out car insurance using the prima website.
Exactly what an insurance should be!
Exactly what an insurance company should be - easy to set up the policy, easy to obtain information when i was considering amending the policy and, when this wasn't possible, easy to cancel the policy. the chatbot transferred me to remi who gave me the options, explained everything, was happy to send the details in an email and, even better, prima are refunding me the 10 months insurance i haven't used. yes, this should be standard but other insurance companies don't do this. bravo prima !
Covers you for all the important stuff
What’s included?
Our comprehensive car insurance is designed to put you at ease.
If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.
If your car’s stolen, we’ll replace it or pay its market value.
If an accident’s your fault, we’ll pay up to £20,000,000.
If you drive other cars, they’ll have third party cover too.
If you drive abroad in the EU, you’ll have full cover for 90 days.
If you’re seriously injured, we’ll pay £5,000.
What’s not included?
We can’t cover everything. But we make it clear that you won’t be covered if…
Your car’s driven by someone not named on your policy.
You drive without a valid driving licence.
You drive under the influence of drink or drugs.
Your car’s left unlocked or with the keys inside.
You put in the wrong fuel.
You drive outside the UK or EU.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Backed by global giants
We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.