Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,205 reviews
* Showing our four and five star reviews
Simple
Easy to follow and no pressure to take on more than i was looking for.
Friendly and efficient
Friendly and efficient
So easy to reapply online,great price…
So easy to reapply online,great price compared to last year's price,hopefully same again next time.
Tahmila helped me with my claim and…
Tahmila helped me with my claim and made things so much easier and quicker. thank you tahmila
So easy to get everything sorted
So easy to get everything sorted, great service
Human help not a machine …
I was able to speak to someone not an automated machine. lady very very helpful she talked me through everything and got me sorted. very pleased. will recommend
Very helpful
Very helpful
It was fairly painless but there was no…
It was fairly painless but there was no way to uncheck selections of 'extras' (such as roadside assistance) if they had bee mistakenly checked in the first place.
A very simple transaction with clear…
A very simple transaction with clear instructions.
Presently i am a customer based on…
Presently i am a customer based on price. the insurance doesn't start until 1st sept. will let you know further in.
The transaction was straightforward and…
The transaction was straightforward and not drawn out. all nice and simple. the price was reasonable compared to most of the competitors, and the level of cover very good. let’s just hope that the renewal price in 12 months time will be reasonable and respectful, and not increased by a whopping 26 %, like my last insurer, after a claim-free year too! disgraceful!
Nassima replied quickly and efficiently…
Nassima replied quickly and efficiently to my requests and questions, changed the quote after i realised i had entered a wrong figure, and took the trouble to explain to me the two different elements of the excess - compulsory and voluntary. had she not done this and had she not assured me that the voluntary was set to £0.00 i would most certainly not have proceeded to take out a policy with prima.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.