Great value car insurance

O'neil was great! resolved my query super fast!

I was able to compare the prices and able to choose one suitable for me.

Dina as a customer service lady she is a credit to the company. she was a bubbly and lovely lady. other customer service people should take notice and be more like her. prima should be proud of her. well done dina. she was so helpful beyond expectations with my enquiry.

Excellent staff

My friend helped me get the car insurance i'm not that good with technology on these smart phones i'm old school and companies like yourself forget that

Quick and easy as it was a renewal. downside is no app

Very easy to deal with, one phone call and it was sorted

Despite having to do everything on line the process was reasonably straightforward to complete. hopefully the service provided in the event of a problem will be as good. after all the proof of the pudding is in the eating.

Completing the on line form was easy, and not to time consuming the cost of the insurance was better than a lot of the others

Access is 'chatbox' only which i knew but it is a challenge when you wish to do something which is not on the drop down list - like adding someone new to your insurance. eventually i could chat with what i think was a real person - yasmin, who was very helpful but again texting what one wants is not the same as speaking directly to someone. i got there in the end with yasmin providing the detail needed to enable me to agree a transaction. £25 admin fee because i was amending my policy, but additional premium was very acceptable.

It could've been a two. the online payment section of the website had a glitch. hours of trawling and form competing was held up for 30 minutes and counting . the live help was no help, even when i insisted on a person, before i wonder upon wonders found a phone number to call ! easily, not hidden. even more wonderful it was answered within 2 minutes. shanti, the advisor was helpful beyond expectations. prima insurance a very good start. turned into a pleasant experience what could've been a dreadful one.

This is a continuance of car insurance first set up in 2025. the renewal premium was acceptable, so i completed the necessary details and paid the appropriate annual premium. a few days later, i was asked for additional information. no reason was given and the process was confusing enough that i sought assistance from the ai facility. i finally spoke with an operative called cameron who helped me to obtain the appropriate information from dvla. although i had already received a policy number, a couple of days later a new policy was issued. no reason was given. the only difference between the two policies, apart from the numbers, was the annual premium. the new one was £55 higher. when this was questioned, i was advised that the original amount i had paid had been received. well, that's ok with me, but hey-ho! the good thing is that i was advised that my insurance would remain in place while the new checks were completed. thanks for that. guidance for the future? please tell your clients why you require further information, what effect that further information might have and, i suppose, keep a close check on what the client has paid and what is expected to be paid.