Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
5,580 reviews
* Showing our four and five star reviews
I had a small accident and was…
I had a small accident and was penalised by another company increasing my premium by £200 from the previous year. prima offered me a deal for same price as last year. admittedly excess has increased but i’m happy to accept that. thank you for not writing off a senior lady with no previous accidents!
A very straightforward and helpful…
A very straightforward and helpful company. will always go straight to go compare thank you
It was very easy to do on line a…
It was very easy to do on line a excellent service and very good value i'm very happy with your service and your company.
Great help from funmi and dina could do…
Great help from funmi and dina could do more to help thank you
Following a bereavement
Following a bereavement, we were dealt with efficiently and with great courtesy. no issues and prompt replies to messages.
Easy to navigate and choose the cover i…
Easy to navigate and choose the cover i needed
Easy to fill out form
Easy to fill out form got everything i needed from this insurer and more than i expected, good price in comparison to other
So far easy process and it apears i am…
So far easy process and it apears i am covered for my needs. obviously the test of customer service arises when i may need help - hopefully this will not happen. thank you
Fantastic to book insurance with
Fantastic to book insurance with. simple straightforward user interface and clear on all points. excellent charge. happy with the cost too. can’t say better than that.
I went online for car insurance they…
I went online for car insurance they offered everything i need at what i thought was a good price and they were cheaper than my previous insurance company
Good value easy to navigate on line
Good value easy to navigate on line
Smooth transaction
Needed to pay admin fee for registration change, nassima helped swiftly.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.