Great value car insurance, designed for everyone
Five-star cover, from as little as £200 a year.*
*Our policy’s rated five stars by Defaqto as of 2023.
TrustScore 4.6
1405 reviews
Showing our 4 & 5 star reviews
Insurance that puts drivers first
Affordable pricing
Your car insurance should work for you. We keep our costs low so your costs are low.One simple policy
We make car insurance simple, with only one policy. It covers the important stuff, without all the small print.24/7 claims support
Accidents can happen at any time. So we’re always here if you need to make a claim.
What’s included?
Our comprehensive car insurance cover is simple, clear and designed to put you at ease.
If your car’s damaged
we’ll repair it up to its market value and provide a courtesy car.If your car’s stolen
we’ll replace it or pay its market value.If an accident’s your fault
we’ll pay up to £20,000,000.If you drive other cars
they’ll have third party cover too.If you drive abroad in Europe
you’ll have full cover for 90 days.If you’re seriously injured
we’ll pay £5,000.
What’s not included?
We can’t cover you for everything. But we make it clear that you won’t be covered if…
Your car’s driven by someone not named on your policy.
You drive without a valid driving licence.
You drive under the influence of drink or drugs.
Your car’s left unlocked or with the keys inside.
You put in the wrong fuel.
You drive outside the UK or EU.
You’ll find full details of what is and isn’t covered when you get your quote.

Join the millions of drivers who rely on us
In 2015, we arrived in Italy to simplify the world of car insurance.
Today, we’re Italy’s largest online insurance agency, with over 2 million drivers. And following our success, we’ve decided to bring Prima cover to the UK.
Unlike other insurers, we don’t believe in confusing terms and policy procedures. Instead, we focus on what drivers need, keeping things simple and affordable for everyone.
Read our storyA little bit about us...
Trusted by 2 million+ drivers
Count on us to keep you safe and on the road.One simply worded policy
We make it clear what’s covered and if you can make a claim.Based here in the UK
We might be Italian-founded, but we've built our expert UK team in London.