Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,411 reviews
* Showing our four and five star reviews
Very easy to follow the steps through…
Very easy to follow the steps through msm
Seamless 👏😲👏
Seamless 👏😲👏
Very quick and easy process
Very quick and easy process. brought a used car so had to take out cover quickly…after a few days researching i realised that prima was a much better fit for a similar price to the telematics insurance i’d taken out.
Very quick responses from prima staff…
Very quick responses from prima staff to my queries. not being offered an online account seems a little odd but it all seems to work. good price for my car insurance and includes driving abroad.
Easy to follow for people of my age
Easy to follow for people of my age
Perfect prima
Took a new policy out with prima. all without fuss or problems. competitive rate. attempted to add additional drivers as family members wanted to drive also. unfortunately, this was not achievable. took a new policy with prima with all drivers, slightly more expensive (understandable, from 2 to 4 drivers now). old policy cancelled and credit issued. a seamless process.
My concerns were dealt with quickly and…
My concerns were dealt with quickly and efficiently, making the whole process of updating my new address for my existing policy so easy.
New policy
Thanks gemma.
Good competative quote
They offered everything i required. i only use my car for local short journeys so i did not need any extras applied, like courtesy car(my husband can run me around if i am without a car)they offered me a competative price, so i proceeded. it was quick and easy to do and they have emailed me all the documents i required.
Buying the policy on line was easy…
Buying the policy on line was easy enough, but the proof of the pudding is not buying from you but the service we get in return. ask me again at the end of the policy period and i can then rate the service, which along with all insurances i hope not to use!
Easy straightforward experience
Easy straightforward experience
Simplicity
The whole experience from start to finish including paying was a breeze. all so simple without any complicated questions. well worth my star rating of 5.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.