Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
7,387 reviews
* Showing our four and five star reviews
Excellent service
Excellent service
Was extremely easy to do business with…
Was extremely easy to do business with and the policy paperwork arrived immediately. and for some strange reason the price went down when i lowered the excess to 0, i rung and checked and the lady confirmed that was correct, so £250 cheaper then the renewal quote from lv and with 0 excess... happy days.
Very easy site
Very easy site. managed it so well.
Almost five stars but somethings wrong.
I did most of the information gathering on the confused.Com platform so it was just the checking part on prima's. this was fairly easy and i was able to add breakdown recovery easily. however i was not able to remove cover i did not need and that was disappointing. i am referring to continental cover which i will never use. i don't even have a passport! i think this is common to other insurers too which means we are all paying extra premium for nothing. i think you should make it an option.
Good service with not to long to wait…
Good service with not to long to wait precise and accurate
It was easy to get the right insurance…
It was easy to get the right insurance cover for my car and at a price that i was pleasantly surprised with.
Being retired i found the sight easy to…
Being retired i found the sight easy to navigate and understand quotes for the different additions. highly satisfied
So easy to buy my policy
So easy to buy my policy
Good experience
Ease of finding the correct insurance for my needs
Brilliant stuff
Brilliant stuff
New car insurance sign up
Found everything very professional from start to finish sign up easy to follow and completion very quick to receive
Value for money
It was straight forward and easy to do, you were efficient and a good deal agreed. i would recommend you to anyone
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.