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Great value car insurance, designed for everyone

One comprehensive policy, from as little
as £200 a year.

defaqto prima reviews
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Our promise

Insurance that puts you first

We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.

Affordable pricing

We use our love of data and technology to keep our costs low. And we pass on these savings to you.

One simply-worded policy

We make it clear what’s covered and whether you can make a claim.

24/7 claims support

Accidents can happen at any time. That’s why we’re always here if you need to make a claim.

Trustpilot Logo4.6 out of five star rating on Trustpilot

TrustScore 4.6


2,848 reviews

Showing our four and five star reviews.

  • 5 out of five star rating on Trustpilot

    Dont insure ford explorers or any electric cars?

    Wanted to transfer policy to my new car but they don't insure my car so refunded the balance of my policy with no cancellation fees. quick and easy.

    Neil Orton
  • 4 out of five star rating on Trustpilot

    Customer service

    Customer service support was really good, remi was really helpful

    Linda
  • 5 out of five star rating on Trustpilot

    Wry supportive team

    Wry supportive team

    D. T.
  • 5 out of five star rating on Trustpilot

    Incredible

    I do like meat.

    Patrick
  • 5 out of five star rating on Trustpilot

    Helpful staff that you are able to talk to

    Helpful staff that you are. able to talk to.

    Paul Harper
  • 5 out of five star rating on Trustpilot

    “i was well assisted online on whatsapp…

    “i was well assisted online on whatsapp at a reasonable price.”

    Abdiqani Yusuf
  • 5 out of five star rating on Trustpilot

    Great company easy to work and insured…

    Great company easy to work and insured straight away would recommend

    Derek
  • 5 out of five star rating on Trustpilot

    I logged on

    I logged on, i paid for car insurance. my experience...Whilst i hoped it would be exciting.... has been quite meh so far. what do you want me to say. i am £320 worse off. you have my money. i hope i never need to claim because that would mean that some mishap has occurred. if the worst happens, and i really hope it doesn't then i can see what you are made of

    Catherine Munro
  • 5 out of five star rating on Trustpilot

    Answquered my query after being stressed…

    Answered my query after being stressed out .

    Christine Griffin
  • 5 out of five star rating on Trustpilot

    Quite good prices

    Quite good prices. it's just take 2-3 minutes to take a quote and pay

    Piotr
  • 4 out of five star rating on Trustpilot

    Never had to make a claim

    Never had to make a claim, so can't give 5 stars, but when dealing with their customer support it was nice to get a helpful person on the end of the line who was clear to understand and knew their product. it makes all the difference rather than speaking to a bot or someone based in india.

    Michael Penfold
  • 5 out of five star rating on Trustpilot

    brilliant

    I can't explain how brilliant this company as dun for me to be within my budget for insurance for my car thank you prima.

    Alan
  • 5 out of five star rating on Trustpilot

    Excellent service

    Excellent service, very simple and easy, just simply i would like to say excellent.

    Tajul Khan
  • 4 out of five star rating on Trustpilot

    cancellation of policy

    Although it was not the outcome that i wanted or expected, i found benny to be very polite, helpful and efficient.

    Maria Nicolaidou
  • 5 out of five star rating on Trustpilot

    Very easy to use and policy information…

    Very easy to use and policy information arrived promptly

    Paul Carter
  • 5 out of five star rating on Trustpilot

    Easy

    Easy, acceptable price

    Marius
  • 5 out of five star rating on Trustpilot

    Very good price and quality service…

    Very good price and quality service thank you

    Dudu miah
  • 5 out of five star rating on Trustpilot

    Easy tright for me.

    Easy to access the right insurance for us and fairly straight forward to work through the layers . great cover . very competitive price .

    customer STEVE HOPKIN
  • 5 out of five star rating on Trustpilot

    Easy to update my details and when i…

    Easy to update my details and when i needed assistance, quick to reply and respond helpfully

    Emma Wilson
  • 4 out of five star rating on Trustpilot

    Simple and straightforward

    Simple and straightforward

    P Edwards
Our insurance policy

Covers you for all the important stuff

What’s included?

Our comprehensive car insurance is designed to put you at ease.

  • If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.

  • If your car’s stolen, we’ll replace it or pay its market value.

  • If an accident’s your fault, we’ll pay up to £20,000,000.

  • If you drive other cars, they’ll have third party cover too.

  • If you drive abroad in the EU, you’ll have full cover for 90 days.

  • If you’re seriously injured, we’ll pay £5,000.

What’s not included?

We can’t cover everything. But we make it clear that you won’t be covered if…

  • Your car’s driven by someone not named on your policy.

  • You drive without a valid driving licence.

  • You drive under the influence of drink or drugs.

  • Your car’s left unlocked or with the keys inside.

  • You put in the wrong fuel.

  • You drive outside the UK or EU.

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Join millions of drivers who count on us

  • Trusted since 2015

    Our story began in Italy, where we’re now the largest online car insurance provider.

  • Backed by global giants

    We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.

  • Based here in the UK

    We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.