Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
7,665 reviews
* Showing our four and five star reviews
Everything went easily snd smoothly
Everything went easily snd smoothly, only problem was the cost which is general in the insurance industry
Hassle free cheap insurance for my car…
Hassle free cheap insurance for my car was what i was looking for and prima delivered
First time with this insurance company
First time with this insurance company. the policy covers exactly what i wanted and was easy to purchase. this is one if the best prices i could get and i hope this continues as i have another policy to purchase in a months time.
It was very easy to set up my new…
It was very easy to set up my new insurance at a very good competitive price.
Did online but then wanted to speak to…
Did online but then wanted to speak to someone found the whole process easy to take out new car insurance with a competitive price
Very pleased with my prima quote very…
Very pleased with my prima quote very easy to do i was with prima already but my renewal was more expensive that the quote i got its a very efficient customer service to
Great site with excellent prices suited…
Great site with excellent prices suited to what you need well worth shopping around
Very helpful and everything was…
Very helpful and everything was explained to me
I have over the years taken out many…
I have over the years taken out many online insurance policies via the confused.Com comparison website, but never have i experienced a transaction so simple, easy and straightforward as with prima plus. all the online documentation was produced and sent promptly. i'm greatly impressed by prima's efficiency, and for tendering a very fair and reasonable insurance cost quotation in the first place. :-)
Fast reliable and informative
Fast reliable and informative. great offers to fit in with my requirements easy to contact and swift responses very happy with prima
Very quick and easyeasy to organise and a…
Very quick and easy to organise and a great price too
Buying my insurance was very easy
Buying my insurance was very easy. you seem to be well organised. you have email, a telephone number, text. other insurance companies are impossible to get hold of. i wish prima good luck. regards robert mcgrath
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.