Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
7,862 reviews
* Showing our four and five star reviews
Excellent service fast and efficient
Excellent service fast and efficient
Very easy website…
Very easy website offering extras with explanations of what these are for. very easy to understand
A very pleasant surprise.
What made it great was the highly acceptable quote that i was offered.! the quote was lower than my present company's renewal figure. glad i looked at this company. the application form was easy to understand and i had a nice follow up email from prima. very pleased with my experience and can highly recommend this company.
Compared prices where rerable
Compared prices where rerable
Easy to select and well priced
Easy to understand and to see exact cover requirements. price clearly displayed.
Excellent company.
Very competitive price. easy to renew.
So easy great job guydfirst class software and access
So easy first class software and access
Quick,easy renewal,good price.
Quick,easy renewal,good price. i used the phone line and arranged my renewal with customer services. great help.Done and dusted thanks
Brilliant service
I was a little anxious to see my insurance premium with the previous insurers had increased £300 since last year ! compare the market suggested i try prima - the staff were reassuring and professional. i finally have it sorted. thank you
Excellent
Simple, quick and straight forward to renew policy despite having to give bank details due to a change in the finance company. good renewal price - comprehensive range of benefits included.
Full cover for a competitive price.
Full cover for a competitive price with documents immediately emailed to me. i am now hoping paper copies will be posted to me.
It was easy to purchase the car…
It was easy to purchase the car insurance and the documents were instantly provided.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.