Great value car insurance, designed for everyone
One comprehensive policy, from as little
as £200 a year.

Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.
Affordable pricing
We use our love of data and technology to keep our costs low. And we pass on these savings to you.
One simply-worded policy
We make it clear what’s covered and whether you can make a claim.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim.
TrustScore 4.6
3,089 reviews
Showing our four and five star reviews.
Problem for the over 80’s getting car insurance
Being over 80 it has been very, very difficult to get insurance cover for my car at a sensible price. thankfully, prima insurance have answered all my requirements and took a positive response to my overall driving record giving me no hesitation in taking out my 25/26 insurance policy with them. i would recommend over 80’s give them a try.
Everything is good and useful.
Everything is good and useful. it would be improved if it were possible to correct a typo upon final review.
Very quick and good customer service…
Very quick and good customer service from joel. thank you.
Competitive price
Fair price straight forward and efficient. prompt replies
Quick answers given ,very efficient
Quick answers given ,very efficient
Good communication.
Good communication.
I've got my car insurance cover with…
I've got my car insurance cover with all the options i need at a reasonable price .
Car insurance
Got a decent price for my car insurance
Time will tell.
Just taken out a comprehensive policy, £25 cheaper than previous insurers for the same benefits (until i phoned to cancel, then they magically managed to match prima, too late halifax, be honest up front.) anyway, too early to say, but 5* for ease of internet, hope i don't have to do a negative update down the road!
I dealt with remi regarding ncd
I dealt with remi regarding ncd. remi dealt with my issue professionally which resolved my enquiry thoroughly and to my satisfaction. thank you remi.
Was very easy to look at car insurance…
Was very easy to look at car insurance and complete
Informative
Website is very good and helpful
Easy of use,great price.
Easy of use,great price.
Very competitive price
Very competitive price. easy to get insured on line. no fuss.
Very easy to process and clear…
Very easy to process and clear instructions
I found them to be reasonable with…
I found them to be reasonable with their quotes and their policy included some extras that other policies classed as add-ons, i also found customer services to be polite and helpful
Easy to get transaction done and very…
Easy to get transaction done and very reasonable quote
So easy to navigate through
So easy to navigate through
A really competitive price
A really competitive price. i have read the reviews and am encouraged by them. hopefully i don't have to call on them.
Easy to do
Easy to do, great price, no problems.
Covers you for all the important stuff
What’s included?
Our comprehensive car insurance is designed to put you at ease.
If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.
If your car’s stolen, we’ll replace it or pay its market value.
If an accident’s your fault, we’ll pay up to £20,000,000.
If you drive other cars, they’ll have third party cover too.
If you drive abroad in the EU, you’ll have full cover for 90 days.
If you’re seriously injured, we’ll pay £5,000.
What’s not included?
We can’t cover everything. But we make it clear that you won’t be covered if…
Your car’s driven by someone not named on your policy.
You drive without a valid driving licence.
You drive under the influence of drink or drugs.
Your car’s left unlocked or with the keys inside.
You put in the wrong fuel.
You drive outside the UK or EU.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Backed by global giants
We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.