Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
7,553 reviews
* Showing our four and five star reviews
Easy to ensure my car …
Easy to ensure my car at a very competitive price.
Very easy to use the web site.
Very easy to use the web site.
Very easy site to follow
Very easy site to follow, very good sensible prices considering everything has nearly doubled in price. plenty of choice and simple to follow instructions. prima has given me exactly what i wanted without having to leave anything out on the car insurance.
Good product, good price, a small snag with the website.
I picked your company from comparethemarket.Com yes easy to follow, very clear what was offered and i decided to buy car insurance from you. all went well till i got to the final page "continue" to actually buy the product. i did not need breakdown cover as i already have this. it was a if the website was shouting at me "you can't buy this insurance without breakdown cover". after many attempts i rang up. it seemed like a regular problem. customer service on the phone great - no problem. advice: get the "continue" button fixed. i nearly went for an alternative company and so will many others looking for car insurance.
Very easy to book
Very easy to
Easy to use system online
Easy to use system online. very clear to understand what cover available
Good price quite easy to use website
Good price quite easy to use website
It was easy to navigate their site. in…
It is my first time with prima car insurance, and can only comment on the insurance process. it was easy to navigate their site and see all the options available and the cost. their quote was less than other insurances covering the same package.
Excellent easy to navigate website
Excellent easy to navigate website. competive prices
Very good service
Very good service
Competitive premiums
Very pleased with the prima premiums that were available on the quote engines we used and opted for prima plus and included hire car cover.
Easy
Easy , no hassle- very competitive
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.