Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,333 reviews
* Showing our four and five star reviews
Very good .Which u understand my email…
Very good .Which u understand my email ..And got back to me very soon
Was quick easy and very cheap for a new…
Was quick easy and very cheap for a new firm only thing is i do change cars quite often so as long as i can do that easy then my review will be even better
Very helpfull
Very helpfull
Farhan was really easy to communicate…
Farhan was really easy to communicate with and responded quickly!
My granddaughter arranged this on my…
My granddaughter arranged this on my behalf. things went very smoothly, and was apparently effortless. thank you.
Olive was very helpful and very…
Olive was very helpful and very professional
Pricing
Pricing, simple, web site, uncomplicated.
Seems a fair price when compared with other insuurers in the market
Current insurer jacked up price a further £200 when i honestly divulged my first ever speeding fine! don't expect that sort of behaviour when i've been with the same insurer for several years?
Not computer familiar ?
Although not particularly computer familiar, i found this site to offer good value and easy to work through. saving a considerable amount from my previous insurers automatic renewal.
Prima sorted an issue on my policy…
Prima sorted an issue on my policy which hadn’t been changed by a comparison site when i applied for a new quote they are a respectable company and i was grateful for their help and understanding
Easy to do online price was ok
Easy to do online price was ok
Friendly
Friendly. patient. efficient. courteous.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.