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Great value car insurance, designed for everyone

One comprehensive policy, from as little
as £200 a year.

defaqto prima reviews
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Our promise

Insurance that puts you first

We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.

Affordable pricing

We use our love of data and technology to keep our costs low. And we pass on these savings to you.

One simply-worded policy

We make it clear what’s covered and whether you can make a claim.

24/7 claims support

Accidents can happen at any time. That’s why we’re always here if you need to make a claim.

Trustpilot Logo4.6 out of five star rating on Trustpilot

TrustScore 4.6


3,317 reviews

Showing our four and five star reviews.

  • 5 out of five star rating on Trustpilot

    Benny was very helpful and answered all…

    Benny was very helpful and answered all my questions.

    Catherine Shepherd
  • 5 out of five star rating on Trustpilot

    It came in cheapest for my requirements

    It came in cheapest for my requirements

    Customer alan james
  • 4 out of five star rating on Trustpilot

    Competitive price

    Competitive price, website no more tedius than the competition, documents downloadable immediately after payment went through

    MR ROBERT HUTTY
  • 5 out of five star rating on Trustpilot

    Honest helpful and clear and process…

    Honest helpful and clear and process instructions

    Mr Peter Burke
  • 5 out of five star rating on Trustpilot

    Additional driver

    Wanted to add my stepson as a driver. it was made very easy on an online chat on a saturday. well done prima 👍

    Richard O'Connor
  • 5 out of five star rating on Trustpilot

    Excellent communication through chat…

    Excellent communication through chat told me everything i needed to know within a minute

    Alison Rowland
  • 5 out of five star rating on Trustpilot

    Very easy and quick

    Very easy and quick chat provided the product upgrade i needed to be made.

    Bill Dormer
  • 5 out of five star rating on Trustpilot

    Very easy to fill out forms on line all…steve

    Very easy to fill out forms on line all done very quick..

    Mr Stephen Bobbin
  • 4 out of five star rating on Trustpilot

    Cheapest car insurance quote

    Cheapest car insurance quote on all the comparison sites, their site was easy to navigate, happy so far!

    Carey
  • 5 out of five star rating on Trustpilot

    Excellent price

    It was very easy to complete my car insurance on line, only took a few minutes and an excellent price as well, cheaper than my existing insurance company, in fact cheaper than my existing insurance company last year, i kept all the existing extras as well, i didn’t have to compromise anything together a cheaper price.

    Shelley Free
  • 5 out of five star rating on Trustpilot

    Positive cancellation process

    Had to cancel my insurance after selling my car - responded immediately and clarified the refund position - no having to make endless calls / write emails to chase them

    MR M ELLERINGTON
  • 5 out of five star rating on Trustpilot

    Made contact

    made contact, explained my query with joel,decided on resolution, joel e-mailed me, job done. excellent service

    Derek Brown
  • 5 out of five star rating on Trustpilot

    Excellent

    Quick and easy service to use

    Amanda Lane
  • 5 out of five star rating on Trustpilot

    Good price for car insurance

    Good price for car insurance. easy to set up new policy. haven’t had cause yet (and hope i don’t need to) to see what making a claim is like.

    Karen Morrison
  • 5 out of five star rating on Trustpilot

    Quick and efficient response

    Quick and efficient response. thanks

    Anna Abu-Romia
  • 5 out of five star rating on Trustpilot

    A bit disappointed with the service at…

    A bit disappointed with the service at first. i was an existing customer and called to let you know i’d found a cheaper quote. your agent said he could not match it so i cancelled the auto renew. i went back on go compare and found a cheaper deal which was provided by yourselves. this seems unfair that new customers are receiving a better deal than existing ones. still happy with the new price though.

    Niall Oconnell
  • 4 out of five star rating on Trustpilot

    Pleased with the outcome after being…

    Pleased with the outcome after being cut off twice

    Karen Stovell
  • 5 out of five star rating on Trustpilot

    Ease of connecting

    Ease of connecting to and using the website. price was very competetive

    Mike John
  • 5 out of five star rating on Trustpilot

    Great company

    Great company, very competitive prices easy navigation web page... would definitely recommend

    Lorraine Martin
  • 5 out of five star rating on Trustpilot

    Easy and straightforward

    Easy and straightforward. competitive prices.

    Mr Man
Our insurance policy

Covers you for all the important stuff

What’s included?

Our comprehensive car insurance is designed to put you at ease.

  • If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.

  • If your car’s stolen, we’ll replace it or pay its market value.

  • If an accident’s your fault, we’ll pay up to £20,000,000.

  • If you drive other cars, they’ll have third party cover too.

  • If you drive abroad in the EU, you’ll have full cover for 90 days.

  • If you’re seriously injured, we’ll pay £5,000.

What’s not included?

We can’t cover everything. But we make it clear that you won’t be covered if…

  • Your car’s driven by someone not named on your policy.

  • You drive without a valid driving licence.

  • You drive under the influence of drink or drugs.

  • Your car’s left unlocked or with the keys inside.

  • You put in the wrong fuel.

  • You drive outside the UK or EU.

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Join millions of drivers who count on us

  • Trusted since 2015

    Our story began in Italy, where we’re now the largest online car insurance provider.

  • Backed by global giants

    We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.

  • Based here in the UK

    We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.