Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
5,679 reviews
* Showing our four and five star reviews
Very helpful company always replied to…
Very helpful company always replied to emails promptly great product very competitive thanks will always give the opportunity to quote for car
Quick and easy to insure the vehicle of…
Quick and easy to insure the vehicle of your choice. lots of information on extras you may want or need.
Car insurance
Easy to follow quick and efficient
The website was easy to navigate and…
The website was easy to navigate and prices were good.
I would like to thank annie
I would like to thank annie, whom i spoke to about my previous insurance policy with prima. she was very polite, patient, and very helpful. she made everything seem easy.
Great job easy to access fair price…
Great job easy to access fair price clear concise information
Car insurance renewal
Although you had the cheapest quote by a pound or two, on the website, i settled on your more expensive quote as it had all the add ons that i required and it was competitive with other companies, your policy gives me all i need to insure my car fully and covers for personal injury if it is ever needed, plain easy to read description's also help when understanding what you buying.
Very easy to do thank you
Very easy to do thank you
Sorted my insurance out promptly no hassle fair price
They sorted my insurance out without any hassle and a fairly good price
Very reasonable price and they waived…
Very reasonable price and they waived the the cancellation fee after car developed a major fault will definitely be using them again
Another straightforward transaction
Another straightforward transaction. easy to access and simple to exchange details for changes.
I have put 4 star because i needed car…
I have put 4 star because i needed car insurance within 24 hrs and had to act quickly if i an being honest the price was more than i wanted to pay i only do very low mileage per year and have the maximum no claims bonus i have of proof of this from my previous insurance company . yours faithfully mr peter graham
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.