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Prima

Great value car insurance, designed for everyone

One comprehensive policy, from as little
as £200 a year.

defaqto prima reviews
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Our promise

Insurance that puts you first

We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.

Affordable pricing

We use our love of data and technology to keep our costs low. And we pass on these savings to you.

One simply-worded policy

We make it clear what’s covered and whether you can make a claim.

24/7 claims support

Accidents can happen at any time. That’s why we’re always here if you need to make a claim.

4.6 out of five star rating on Trustpilot

Showing our four and five star reviews.

  • 5 out of five star rating on Trustpilot

    Professional service,good price

    Professional service,good price

    Karina Pacyna
  • 5 out of five star rating on Trustpilot

    Competitive and simpleprima came up with a very competitive…

    Prima came up with a very competitive quote, and the process was very simple to do online, which as a beginner as far as i t skills go was very important,

    catherine sharp
  • 5 out of five star rating on Trustpilot

    Fantastic customer service!

    Fantastic customer service!

    EE
  • 5 out of five star rating on Trustpilot

    Good quote

    Easy to get through the data on line.Quote was reasonable

    JohnObrien
  • 5 out of five star rating on Trustpilot

    This was the cheapest quote by far

    This was the cheapest quote by far, i’m hoping they’ll be no price hike next year when the renewal comes in as this is what generally happens! but this quote, i’m very happy

    clare
  • 5 out of five star rating on Trustpilot

    Prima offer me grate deal and package…

    Prima offer me grate deal and package which is suitable for me.

    ViktorKobal
  • 5 out of five star rating on Trustpilot

    Nothing

    Honesty, accuracy in implementation and credibility

    Elssadig Abdalla
  • 5 out of five star rating on Trustpilot

    Very easy to deal with through…

    Very easy to deal with through confused.Com

    Stephen Hughes
  • 5 out of five star rating on Trustpilot

    Good service

    Quick and easy and provided the answer

    Judith Gill
  • 5 out of five star rating on Trustpilot

    Sophie was knowledgeable and polite.

    Sophie was knowledgeable and polite.

    Anita Freemantle
  • 5 out of five star rating on Trustpilot

    Easy use access

    Easy use access. clear information about cover insurance

    SAM
  • 5 out of five star rating on Trustpilot

    Cheap insurance, easy to do.

    Very easy to access, good price, insurance. good communication.

    Joanne “Jo Jo” Blackwell
  • 5 out of five star rating on Trustpilot

    Very straightforward and quick process…

    Very straightforward and quick process great

    Mike Woodfield
  • 4 out of five star rating on Trustpilot

    Easy to use site to purchase cover.

    Easy to use site to purchase cover. clear about what is offered.

    Mr Colin Rolph
  • 5 out of five star rating on Trustpilot

    So easy to get my quote and set up my…

    So easy to get my quote and set up my insurance. every thing explained in clear detail.

    Mr James Messenger
  • 5 out of five star rating on Trustpilot

    Layout was clear

    Layout was clear. easy to see what insurance covered which suited my needs. excess high but keeps overall price down. go compare an easy site to complete details

    Paula Davey
  • 5 out of five star rating on Trustpilot

    My policy needed amending

    My policy needed amending, i dealt with aaron very friendly and precise. all completed within a few minutes and proof sent directly to me many thanks

    Jane Cooper
  • 5 out of five star rating on Trustpilot

    Easy to do online very simple price was…

    Easy to do online very simple price was great

    Robin Dugay
  • 5 out of five star rating on Trustpilot

    Sophie was very good in explaining many…

    Sophie was very good in explaining many a questions i had unanswered. thank you very much sophie. put my mind at ease.

    Deuwayne Akah
  • 5 out of five star rating on Trustpilot

    Good price and easy to arrange online.

    Good price and easy to arrange online.

    Pete
Our insurance policy

Covers you for all the important stuff

What’s included?

Our comprehensive car insurance is designed to put you at ease.

  • If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.

  • If your car’s stolen, we’ll replace it or pay its market value.

  • If an accident’s your fault, we’ll pay up to £20,000,000.

  • If you drive other cars, they’ll have third party cover too.

  • If you drive abroad in the EU, you’ll have full cover for 90 days.

  • If you’re seriously injured, we’ll pay £5,000.

What’s not included?

We can’t cover everything. But we make it clear that you won’t be covered if…

  • Your car’s driven by someone not named on your policy.

  • You drive without a valid driving licence.

  • You drive under the influence of drink or drugs.

  • Your car’s left unlocked or with the keys inside.

  • You put in the wrong fuel.

  • You drive outside the UK or EU.

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Join millions of drivers who count on us

  • Trusted since 2015

    Our story began in Italy, where we’re now the largest online car insurance provider.

  • Backed by global giants

    We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.

  • Based here in the UK

    We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.