Great value car insurance, designed for everyone
One comprehensive policy, from as little
as £200 a year.
Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.
Affordable pricing
We use our love of data and technology to keep our costs low. And we pass on these savings to you.
One simply-worded policy
We make it clear what’s covered and whether you can make a claim.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim.
TrustScore 4.6
3,007 reviews
Showing our four and five star reviews.
Found on compare.Com
Found on compare.Com, then went to website where it was very easy to complete the insurance and pay an incredible price.
Painless application
Painless and straight forward with help at hand via chat if needed. only thing is that i cannot log into my account yet - don't know if that is because my policy is not yet live.
So far so good but would prefer paper…
So far so good but would prefer paper documents to computer info
Easy to do and almost half the price…
Easy to do and almost half the price quoted from my previous insurance company.
It was easy and saved me half of what i…
It was easy and saved me half of what i was quoted from another insurance company
Easy to use site and good prices for…
Easy to use site and good prices for very good cover
Very competitive price and amazing…
Very competitive price and amazing customer service. i made a mistake on the application and even after the policy had been paid for they changed it and issued new documents without charge. the whole thing was solved in minutes.
All round good deal & service thanks 👍
All round good deal & service thanks 👍
Excellent and helpful quote for…
Excellent and helpful quote for services that i needed would recommend this company
It was very easy to read and…
It was very easy to read and understand. the price was so competitive that i thought let me try prima .
Great service
Great service
Very easy to use website
Very easy to use website. for me, an octagonarian, very competitive price. a new company for me, hopefully will prove to be a good change
Very easy site to use
Very easy site to use. everything sorted quickly, happy to recommend
Straight forward no messing about done
Straight forward no messing about sorted without fuss the way i like things to be. thanks
Very competative price and so easy to…
Very competative price and so easy to complete ,excelent service
Fairly easy
Fairly easy not used to filling in forms in on my phone. i am after all 76 years but managed it so it must be easy for younger people.
80+ driver
Best price available for me as an 80+ driver. was some £150 lower than my renewal offer. renewal offer was nearly 50% up on previous year - ridiculous! thank you prima for being sensible.
Quick and easy to apply for my car…
Quick and easy to apply for my car insurance. very pleased with the price, includes everything that i need.
Very efficient easy to use and great…
Very efficient easy to use and great service
Very helpful
Extremely helpful service.
Covers you for all the important stuff
What’s included?
Our comprehensive car insurance is designed to put you at ease.
If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.
If your car’s stolen, we’ll replace it or pay its market value.
If an accident’s your fault, we’ll pay up to £20,000,000.
If you drive other cars, they’ll have third party cover too.
If you drive abroad in the EU, you’ll have full cover for 90 days.
If you’re seriously injured, we’ll pay £5,000.
What’s not included?
We can’t cover everything. But we make it clear that you won’t be covered if…
Your car’s driven by someone not named on your policy.
You drive without a valid driving licence.
You drive under the influence of drink or drugs.
Your car’s left unlocked or with the keys inside.
You put in the wrong fuel.
You drive outside the UK or EU.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Backed by global giants
We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.