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Great value car insurance, designed for everyone

One comprehensive policy, from as little
as £200 a year.

defaqto prima reviews
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Our promise

Insurance that puts you first

We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.

Affordable pricing

We use our love of data and technology to keep our costs low. And we pass on these savings to you.

One simply-worded policy

We make it clear what’s covered and whether you can make a claim.

24/7 claims support

Accidents can happen at any time. That’s why we’re always here if you need to make a claim.

Trustpilot Logo4.6 out of five star rating on Trustpilot

TrustScore 4.6


3,089 reviews

Showing our four and five star reviews.

  • 5 out of five star rating on Trustpilot

    Problem for the over 80’s getting car insurance

    Being over 80 it has been very, very difficult to get insurance cover for my car at a sensible price. thankfully, prima insurance have answered all my requirements and took a positive response to my overall driving record giving me no hesitation in taking out my 25/26 insurance policy with them. i would recommend over 80’s give them a try.

    Michael
  • 4 out of five star rating on Trustpilot

    Everything is good and useful.

    Everything is good and useful. it would be improved if it were possible to correct a typo upon final review.

    MR M G Shellard
  • 5 out of five star rating on Trustpilot

    Very quick and good customer service…

    Very quick and good customer service from joel. thank you.

    Ellie Staton
  • 5 out of five star rating on Trustpilot

    Competitive price

    Fair price straight forward and efficient. prompt replies

    Steve Purdie
  • 5 out of five star rating on Trustpilot

    Quick answers given ,very efficient

    Quick answers given ,very efficient

    Gayle
  • 5 out of five star rating on Trustpilot

    Good communication.

    Good communication.

    James Murphy
  • 4 out of five star rating on Trustpilot

    I've got my car insurance cover with…

    I've got my car insurance cover with all the options i need at a reasonable price .

    mehdi begdeli
  • 4 out of five star rating on Trustpilot

    Car insurance

    Got a decent price for my car insurance

    Sowden bradford
  • 5 out of five star rating on Trustpilot

    Time will tell.

    Just taken out a comprehensive policy, £25 cheaper than previous insurers for the same benefits (until i phoned to cancel, then they magically managed to match prima, too late halifax, be honest up front.) anyway, too early to say, but 5* for ease of internet, hope i don't have to do a negative update down the road!

    .Nigel Morris
  • 5 out of five star rating on Trustpilot

    I dealt with remi regarding ncd

    I dealt with remi regarding ncd. remi dealt with my issue professionally which resolved my enquiry thoroughly and to my satisfaction. thank you remi.

    Gareth & Sur
  • 5 out of five star rating on Trustpilot

    Was very easy to look at car insurance…

    Was very easy to look at car insurance and complete

    Barry Rye
  • 5 out of five star rating on Trustpilot

    Informative

    Website is very good and helpful

    William Young
  • 5 out of five star rating on Trustpilot

    Easy of use,great price.

    Easy of use,great price.

    Alan Coles
  • 5 out of five star rating on Trustpilot

    Very competitive price

    Very competitive price. easy to get insured on line. no fuss.

    ashp
  • 5 out of five star rating on Trustpilot

    Very easy to process and clear…

    Very easy to process and clear instructions

    Brendan Reilly
  • 5 out of five star rating on Trustpilot

    I found them to be reasonable with…

    I found them to be reasonable with their quotes and their policy included some extras that other policies classed as add-ons, i also found customer services to be polite and helpful

    Steve
  • 5 out of five star rating on Trustpilot

    Easy to get transaction done and very…

    Easy to get transaction done and very reasonable quote

    Barbara Bradshaw
  • 5 out of five star rating on Trustpilot

    So easy to navigate through

    So easy to navigate through

    Wasiu Ayinde
  • 5 out of five star rating on Trustpilot

    A really competitive price

    A really competitive price. i have read the reviews and am encouraged by them. hopefully i don't have to call on them.

    Catherine Rodriques
  • 5 out of five star rating on Trustpilot

    Easy to do

    Easy to do, great price, no problems.

    Simon
Our insurance policy

Covers you for all the important stuff

What’s included?

Our comprehensive car insurance is designed to put you at ease.

  • If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.

  • If your car’s stolen, we’ll replace it or pay its market value.

  • If an accident’s your fault, we’ll pay up to £20,000,000.

  • If you drive other cars, they’ll have third party cover too.

  • If you drive abroad in the EU, you’ll have full cover for 90 days.

  • If you’re seriously injured, we’ll pay £5,000.

What’s not included?

We can’t cover everything. But we make it clear that you won’t be covered if…

  • Your car’s driven by someone not named on your policy.

  • You drive without a valid driving licence.

  • You drive under the influence of drink or drugs.

  • Your car’s left unlocked or with the keys inside.

  • You put in the wrong fuel.

  • You drive outside the UK or EU.

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Join millions of drivers who count on us

  • Trusted since 2015

    Our story began in Italy, where we’re now the largest online car insurance provider.

  • Backed by global giants

    We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.

  • Based here in the UK

    We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.