Great value car insurance, designed for everyone
One comprehensive policy, from as little
as £200 a year.
Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.
Affordable pricing
We use our love of data and technology to keep our costs low. And we pass on these savings to you.
One simply-worded policy
We make it clear what’s covered and whether you can make a claim.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim.
TrustScore 4.6
3,317 reviews
Showing our four and five star reviews.
Benny was very helpful and answered all…
Benny was very helpful and answered all my questions.
It came in cheapest for my requirements
It came in cheapest for my requirements
Competitive price
Competitive price, website no more tedius than the competition, documents downloadable immediately after payment went through
Honest helpful and clear and process…
Honest helpful and clear and process instructions
Additional driver
Wanted to add my stepson as a driver. it was made very easy on an online chat on a saturday. well done prima 👍
Excellent communication through chat…
Excellent communication through chat told me everything i needed to know within a minute
Very easy and quick
Very easy and quick chat provided the product upgrade i needed to be made.
Very easy to fill out forms on line all…steve
Very easy to fill out forms on line all done very quick..
Cheapest car insurance quote
Cheapest car insurance quote on all the comparison sites, their site was easy to navigate, happy so far!
Excellent price
It was very easy to complete my car insurance on line, only took a few minutes and an excellent price as well, cheaper than my existing insurance company, in fact cheaper than my existing insurance company last year, i kept all the existing extras as well, i didn’t have to compromise anything together a cheaper price.
Positive cancellation process
Had to cancel my insurance after selling my car - responded immediately and clarified the refund position - no having to make endless calls / write emails to chase them
Made contact
made contact, explained my query with joel,decided on resolution, joel e-mailed me, job done. excellent service
Excellent
Quick and easy service to use
Good price for car insurance
Good price for car insurance. easy to set up new policy. haven’t had cause yet (and hope i don’t need to) to see what making a claim is like.
Quick and efficient response
Quick and efficient response. thanks
A bit disappointed with the service at…
A bit disappointed with the service at first. i was an existing customer and called to let you know i’d found a cheaper quote. your agent said he could not match it so i cancelled the auto renew. i went back on go compare and found a cheaper deal which was provided by yourselves. this seems unfair that new customers are receiving a better deal than existing ones. still happy with the new price though.
Pleased with the outcome after being…
Pleased with the outcome after being cut off twice
Ease of connecting
Ease of connecting to and using the website. price was very competetive
Great company
Great company, very competitive prices easy navigation web page... would definitely recommend
Easy and straightforward
Easy and straightforward. competitive prices.
Covers you for all the important stuff
What’s included?
Our comprehensive car insurance is designed to put you at ease.
If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.
If your car’s stolen, we’ll replace it or pay its market value.
If an accident’s your fault, we’ll pay up to £20,000,000.
If you drive other cars, they’ll have third party cover too.
If you drive abroad in the EU, you’ll have full cover for 90 days.
If you’re seriously injured, we’ll pay £5,000.
What’s not included?
We can’t cover everything. But we make it clear that you won’t be covered if…
Your car’s driven by someone not named on your policy.
You drive without a valid driving licence.
You drive under the influence of drink or drugs.
Your car’s left unlocked or with the keys inside.
You put in the wrong fuel.
You drive outside the UK or EU.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Backed by global giants
We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
