Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
5,741 reviews
* Showing our four and five star reviews
It was easy to choose via go compare…
It was easy to choose via go compare and make a decision. my current insurance quote was £949 for this year, a stupid amount and an amount i could not afford.
Easverything was so simple questions easy…
Everything was so simple questions easy to read cover i got was ideal for me nothing hidden i'm 82 struggle a bit when on line
New insurer
Recommended by gocompare..3 different options to choose from..Understood most of it as don't usually find my own insurance..Happy with my choice..Saved £100 ..Received it promptly by email..
Ijeoma was exceptionally professional
ijeoma was exceptionally professional its always great to talk to an agent on the phone if possible. one of the reasons i came back. many thanks tom
Great price very easy to set-up
Great price very easy to set-up
I'm 71 and have no patience!
I'm 71 and have no patience when it comes to filling in forms online. i much prefer to speak to a human being. however, that said, this form was very helpful.....And i only had to go back once!!😄😄
Vernon was really quick to reply to my…
Vernon was really quick to reply to my question. explained my query to me very quickly
Super efficient and helpful
Super efficient and helpful, deserve a gold medal.
It was easy to get insurance no fuss or…
It was easy to get insurance no fuss or hassle thankyou
Efficient
Lily was quick and helpful - much better than most customer chats.
Well laid out easy to follow process
Well laid out easy to follow process
I initially started on the chat bot but…
I initially started on the chat bot but when i requested i was passed to a human, on this occur was olive. olive was great, very responsive and sorted my issue very quickly. great customer service, thank you
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.