Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
7,030 reviews
* Showing our four and five star reviews
Easy to get a quote thank you
Easy to get a quote thank you
I found the information on website…
I found the information on website ,informative, good deals on offer at a very competitive price.
It was easy to look up and compare…
It was easy to look up and compare prices as well as how good the policy would be. buying it was straightforward. time will tell if prima is good if/when i need help.
Early days .
Early days ,but the process of application is straight forward and the cost agreeable.
Excellent call handler
The call handler was very helpful sorted all the queries i had. very easy to understand. a very pleasant experience.
Simple application and great deal
I came to prima after a very disappointing experience with saga who declined a request for a legitimate named driver (i cancelled my policy and found prima on a comparison site!) so easy to complete an online application with positive results in a few minutes! very pleased with my new policy including breakdown cover and other added benefits.
Excellent service
Excellent service
Outstanding service
After searching various insurance companies and comparison sites i found a quote from prima online. it was simple to follow, was easy to edit and include options and most importantly i have insured my car for a premium price considerably lower than any of the other companies that quoted. it was £100 less than my existing insurers' renewal price. outstanding!
Very good service all in
Very good service all in
Ease of understanding my needs
Ease of understanding my needs
Car insurance
Went on line for car insurance was just about to give up, went onto prima easy to complete, price very competitive, paid for the year and uk based if i need them.
Simple easy to follow
Simple easy to follow
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.