Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
7,426 reviews
* Showing our four and five star reviews
Good price
Good price. easily done,
It was easy to do and cheaper than my…
It was easy to do and cheaper than my old renewal
A simple computer interface,leading to…
A simple computer interface,leading to a completed outcome, policy and all documentation in a short time, at a rate 20% less for same cover, than renewal if current policy. same for same at a better rate, is what we all need in difficult times. well done primo.
Insurance …
Getting my insurance sorted through prima was very simple and easy, i would highly recommend prima to anyone in the future.
I’m not the best with all this on line…
I’m not the best with all this on line stuff but this went as smooth as silk
Easy to use no fuss online portal
Easy to use no fuss online portal. insurance arranged in minutes
So nice on the phone had a good…
So nice on the phone had a good conversation
Excellent service
Excellent service easy to buy the insurance on line
Easy to fill in
Easy to fill the form in, let's hope it's as good as it sounds!!
Quoted £130 less than my renewal quote
I found prima via moneysupermarket.Com. they gave me a quote that was £130 less than my renewal quote and the policy covers exactly the same things. the prima website was easy to use and my policy documents for available for immediate download.
Straight forward to get quote and just…
Straight forward to get quote and just as easy to buy.
Great experience
Had a great experience with prima. very happy with the price of my comprehensive car insurance,give them a try
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.