Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,102 reviews
* Showing our four and five star reviews
Good price for car insureance easy to…
Good price for car insureance easy to follow instructions all good so far
Good cover at good value
Simple quote process. good level of cover at competitive prices.
Easy to use website for application
Easy to use website for application. no repetition. problem on payment page was quickly resolved.
Easy to deal with and the best price
Easy to deal with and the best price
Cheaper than last year
Cheaper than last year. so happy with my renewal. used prima for a few years now.
After extensive research prima provided…
After extensive research prima provided the best car insurance cover available. i am very pleased with the price compared to my previous provider.
Never got email as promised for being…
Never got email as promised for being charged £25 to change reg
I actualiy hada good experience with…
I actualiy hada good experience with prima, it was easy to use with prompt replies and everything sorted very qickly.
Sweet upgrade reduced overall excess - ideal!
I came to prima because it was a very competitive quote that ticked all the boxes for me. the website was great to use and instructions and info were clear and helpful - the little upgrade payment was a nice touch and reduced the overall excess as well which convinced me prima was the way to go!
I got a car insurance quote which was…a good deal
I got a car insurance quote which was very competitive. i took policy out to start in plenty of time after renewal date ended with original insurance. mean while i wanted to put private plate on my car. i was told the admin would be £25 although the policy was not yet live. it took the shine off the good price. never mind that was still a great price i paid diffently recommend you have a look h
Best price
Best price on the market without having something in your car and a special driver app.
New customer
Just started so fingers crossed won't need it but very easy and straightforward
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.