Prima logo

Great value car insurance, designed for everyone

Five-star cover, from as little as £200 a year.*

Defaqto Star Rating

*Our policy’s rated five stars by Defaqto as of 2023.

Trustpilot logo4.6 out of five star rating on Trustpilot

TrustScore 4.6

1405 reviews

5 out of five star rating on Trustpilot

Minor policy change was cheap and easy.

I needed to make a minor change to my vehicle insurance policy, and it was all handled seamlessly by email. Very straight forward, a reasonable premium increase and because the increase was so small (£15) they even waived the admin fee. Good communications from Benny in their customer services team.

Gary Ashton

5 out of five star rating on Trustpilot

perfect thanks!

perfect thanks!

Mario

5 out of five star rating on Trustpilot

Very Helpful

Really helpful answered all questions and supplied necessary documentation

John Hopkins

5 out of five star rating on Trustpilot

I chat with Ellie regarding renewal of…

I chat with Ellie regarding renewal of my car insurance and the respond I got from her was great. She is very good with customer service. The insurance price has gone up, even though I did not claim and I have no claim bonus. I search for cheaper insurance for comparison but nothing like Prima insurance.

A Omotosho

5 out of five star rating on Trustpilot

Great price and easy to buy.

Great price and easy to buy.

MUHAMMAD SHAFIQ

5 out of five star rating on Trustpilot

Briluant

Briliant service

modestas jutka

5 out of five star rating on Trustpilot

Good customer service

Good customer service, easy to access. friendly customer service

mohammed

5 out of five star rating on Trustpilot

Been with Prima 1 year (no claims in…

Been with Prima 1 year (no claims in that year). I was dreading the re-new price after reading about all car insurance premiums going up. Well......Yes they did put my premium up. However it was still lower than the 'Price comparison sites.' If I had switched providers. So...Im sort of happy. Yes its gone up, but 'hey ho' all insurance premiums have. Cheers guys, you have a loyal customer. Keep up the good work.

Allan H.

5 out of five star rating on Trustpilot

Very very good service very easy very…

Very very good service very easy very helpful

gamel

5 out of five star rating on Trustpilot

Quick and easy

Simple to get a quote. Very cheap.

dave

5 out of five star rating on Trustpilot

Customer service is excellent when…

Customer service is excellent when you're worried

Dear Mr Smith

5 out of five star rating on Trustpilot

Car insurance renewal

I have just renewed my car insurance with Prima After spending many hours searching I have decided on Prima for customer service and price. I went into the site to ask some questions first and the chat service with advisers was good. They are an established company and competitive.

Lynn Ashworth

5 out of five star rating on Trustpilot

Let me start off by saying thank you

Let me start off by saying thank you! This insurance saved my pocket alooot. I was so happy when my policy came up so affordable as I had to cancel a previous insurance to how extortionate the price were hidden charges can be a pain. But the transaction was smooth and the process was extremely easy to complete. I’m really happy with how quick and easy it was to get my insurance sorted. Thank you.

Chaday Brown

5 out of five star rating on Trustpilot

Deborah

Simple, straightforward, easy to navigate. Best price I could find.

Deborah

5 out of five star rating on Trustpilot

Great fast service

Great fast service. A reasonably priced quote with a good rating

Sharon Montgomery

5 out of five star rating on Trustpilot

Nononsense ins,,,no bull,,,keeps me…

Nononsense ins,,,no bull,,keeps me rollin,,,its all i want

Pamela Brown

5 out of five star rating on Trustpilot

Good experience

I am frist time buy this insurance I hope good experience 🙏

SyedTahir Hussain

5 out of five star rating on Trustpilot

Good work good rate good teem work

Good work good rate good teem work

Raja Wajid naeem

5 out of five star rating on Trustpilot

Easy site to use an cheapest insurer I…

Easy site to use an cheapest insurer I could find

Craig Tadman

5 out of five star rating on Trustpilot

Cheapest i could get tbh rest were…

Cheapest i could get tbh rest were horrendous quotes

Ify Ali

Showing our 4 & 5 star reviews

Our promise

Insurance that puts drivers first

  • Affordable pricing

    Your car insurance should work for you. We keep our costs low so your costs are low.

  • One simple policy

    We make car insurance simple, with only one policy. It covers the important stuff, without all the small print.

  • 24/7 claims support

    Accidents can happen at any time. So we’re always here if you need to make a claim.

What’s included?

Our comprehensive car insurance cover is simple, clear and designed to put you at ease.

  • If your car’s damaged
    we’ll repair it up to its market value and provide a courtesy car.

  • If your car’s stolen
    we’ll replace it or pay its market value.

  • If an accident’s your fault
    we’ll pay up to £20,000,000.

  • If you drive other cars
    they’ll have third party cover too.

  • If you drive abroad in Europe
    you’ll have full cover for 90 days.

  • If you’re seriously injured
    we’ll pay £5,000.

What’s not included?

We can’t cover you for everything. But we make it clear that you won’t be covered if…

  1. Your car’s driven by someone not named on your policy.

  2. You drive without a valid driving licence.

  3. You drive under the influence of drink or drugs.

  4. Your car’s left unlocked or with the keys inside.

  5. You put in the wrong fuel.

  6. You drive outside the UK or EU.

You’ll find full details of what is and isn’t covered when you get your quote.

Comprehensive Cover display

Join the millions of drivers who rely on us

In 2015, we arrived in Italy to simplify the world of car insurance.

Today, we’re Italy’s largest online insurance agency, with over 2 million drivers. And following our success, we’ve decided to bring Prima cover to the UK.

Unlike other insurers, we don’t believe in confusing terms and policy procedures. Instead, we focus on what drivers need, keeping things simple and affordable for everyone.

Read our story

A little bit about us...

  • Trusted by 2 million+ drivers

    Count on us to keep you safe and on the road.

  • One simply worded policy

    We make it clear what’s covered and if you can make a claim.

  • Based here in the UK

    We might be Italian-founded, but we've built our expert UK team in London.