Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,655 reviews
* Showing our four and five star reviews
Ease of use
Ease of use good price good communication only yesterday for joining so not much more to say
Easy to do on line ,and saves time.The…
Easy to do on line ,and saves time.The car insurance was a really competitive price,and perfect for me.Easy peasy
My cover has not yet been confirmed further email has been received and all is as expected! no changes and al is as i have purchased! still 5 stars! cheers …
my cover has not yet been confirmed however i await the full details via e-mail to be sent to me within 24 hours. the company seems to be geared up to the minute and offers changes to the insurance plan as arranged with additional changes as and if required. if there are any problems i will be back to address such potential elements.
Prima car ins.
Filling in the forms quite easy to do,a good price as done in 4 weeks before my old insurance runs out. a saving of £242. got all the extras i wanted to.
Easy and simple to.Follow and so…
Easy and simple to.Follow and so efficient
Getting a quote…
I found it very easy to receive a quote & purchase my product.
Good simple service
Good simple service
I found it easy and straight forward to…
I found it easy and straight forward to use.
Car insurance
Amazing simple to use took me all of 10 mins to get my car insurance sorted brilliant
Competitive price, easy process
Easy and straightforward process online. a very reasonable price for car insurance.
Car insurance
My 2nd year of insurance with hello prima. i had no problems renewing my car insurance with this firm, i was reminded in plenty of time so i could get other quotes, although non were any cheaper with the cover i wanted, no messing with all my details, it was done already, i reccomend this firm highly.
Insurance made easy.
Not stressful at all, so pleased with prima car insurance.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.