Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,292 reviews
* Showing our four and five star reviews
I received a very competitive price to…
I received a very competitive price to meet all of my requirements. the cover gave like for like with a substantial saving. the website was easy to navigate.
No problems with joining you at the end…
No problems with joining you at the end of the month.
Easy and straightforward to sort out my…
Easy and straightforward to sort out my car insurance at a reasonable price.
Easy to access
Easy to access. text, understandable. price within scope. provisions match previous years insurance.
Intuitive website, great price
Intuitive website, part of compare the market search, very good price
Simple procedure.
I thought that the procedure was easy to follow and the forms simple to fill in, the price i think for insurance on an old well maintained car was expensive but less than my previous insurance. so i thank you for that.
Car insurance
Very easy and straightforward to use
Премиум пакет за очень хорошую цену!
В сравнении страховых полисов, эта компания показала премиум пакет за очень хорошую цену! советую всем присмотреться к этой страховой компании.
Very easy process to insure car and…
Very easy process to insure car and gave me all i asked for on the policy thanks again
Vehicle insurance required next day
Application was quite straightforward, i did struggle to find my way around extras i did or didn’t want, but was probably due to my limited it skills. got cover i needed thank you.
Easy to navigate web site…
Clear and easy to navigate web site online. process straight forward and documents ready to print off within minutes. realistically priced premiums without compromising cover. would recommend.
After searching through many insurance…
After searching through many insurance companies and comparing car insurance prices, what each company are offering, it's amazing how prices vary for the same insurance, i chose prima only because they were cheaper than everyone else, simple, never used them before but my car insurance runs out at the end of the month so as every year i compare insurance quotes and as usual take the cheapest with the cover i want, the insurance companies that you renew with always up the price for renewal, again as every year i always either get one as the same price as the year before, though this year the price i got is nearly £100 less than my renewal being offered by the insurance company i am with until the end of this month.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.