Great value car insurance, designed for everyone
One comprehensive policy, from as little
as £200 a year.
Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.
Affordable pricing
We use our love of data and technology to keep our costs low. And we pass on these savings to you.
One simply-worded policy
We make it clear what’s covered and whether you can make a claim.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim.
TrustScore 4.6
3,210 reviews
Showing our four and five star reviews.
Completing the quote was straight…
Completing the quote was straight forward. price was competitive but not the cheapest. it would have enhanced my experience if the chat function was more user friendly.
Very very quick reply.Only contacted via email with some info…
Only contacted via email with some info and had a reply in around 20 mins, was impressed.
Joal was great.
Joal was great. my partner has died & he was excellent at sorting out my partner's insurance. thanks
Everything was simple and priced well
Everything was simple and straightforward, documents straight away. price very reasonable. hope i don't need to test the claim service.
Easy to use system but more…
Easy to use system but more importantly very good prices.
Great company
Great company. easy to use website, pleasant & helpful staff if you need to get in touch and very quick responses to online queries.
Your website was easy to use and when i…
Your website was easy to use and when i had a query the phone was answered quickly by a man who was easily understood and efficient and polite. this is unusual as normally website are not good and one waits hours for personal attention. thank you
Great service
Great service, highly recommend
No comments excellent service
No comments excellent service
Easy to buy!
Easy to buy!
Well trained and effective staff
The online chat staff were very helpful. swift, polite and they really knew their job. sorry if this sounds surprised, but it so often is not the case. well-trained and effective help ... ideal!
Great price excellent service
Great price excellent service
What a refreshing change
What a refreshing change nice pleasant and a pleasure to talk too hope my experience continues as i’m a new customer swopping insurance companies after 9 years was a bit un nerving
You get a great deal with prima
The experience i had when dealing with prima was easy and straight forward and i was able to get exactly the car insurance that i needed. very competitive pricewise and i would certainly recommend them
Easy to use
Easy to use, questions relevant and in a timely manner.
It was easy to arrange car insurance…
It was easy to arrange car insurance online. all necessary details were available to check the cover provided by the quote and the price was competitive. full cover information was emailed quickly.
Car ins
Easy company to deal with and great car ins price. highly recommended. thank you
Value for money
Found this company on a price comparison site and was amazed at the very attractive price which was considerably lower than other companies on a like for like basis.
Your service is excellent and i have…
Your service is excellent and i have enjoyed your offer. good work..
Good service when making a change to my…
Good service when making a change to my car policy.
Covers you for all the important stuff
What’s included?
Our comprehensive car insurance is designed to put you at ease.
If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.
If your car’s stolen, we’ll replace it or pay its market value.
If an accident’s your fault, we’ll pay up to £20,000,000.
If you drive other cars, they’ll have third party cover too.
If you drive abroad in the EU, you’ll have full cover for 90 days.
If you’re seriously injured, we’ll pay £5,000.
What’s not included?
We can’t cover everything. But we make it clear that you won’t be covered if…
Your car’s driven by someone not named on your policy.
You drive without a valid driving licence.
You drive under the influence of drink or drugs.
Your car’s left unlocked or with the keys inside.
You put in the wrong fuel.
You drive outside the UK or EU.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Backed by global giants
We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
