Great value car insurance, designed for everyone
One comprehensive policy, from as little
as £200 a year.
Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.
Affordable pricing
We use our love of data and technology to keep our costs low. And we pass on these savings to you.
One simply-worded policy
We make it clear what’s covered and whether you can make a claim.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim.
TrustScore 4.6
3,398 reviews
Showing our four and five star reviews.
Insuring my new car
I am not that good with technology but my experience with you was quite enjoyable. the information you gave me made it easy to negotiate through all the paperwork.
Car insurance
Really straight forward, and easy to use. walked me through the whole process, with little effort.
Very straight forward process
Very straight forward process , on all of the main comparison sites & always one of the best value prices , especially if you want windscreen cover & if you go through go compare , you get the £250 excess refund as well . can't lose , £130 cheaper than who i was with last year !!
Web page easy to use
Web page easy to use
Car insurance
Pleased with the service i received
Great price
Great price. that's what matters.
Great customer service
Had to update policy for deaf user, helped to do changes, all was easy to do and operator remi was efficient and very helpful. prima have so far been a good choice really happy and so is the policy holder
Charlotte helped sort my problems quickly and easily
Charlotte helped with
D'arcy was great!
D'arcy was prompt, professional and very helpful. thank you for your help, darcie
Remi was very helpful for all queries i…
Remi was very helpful for all queries i asked.
Excellent response
Needed age related query answered to help my quote. i used the contact form on the prima website on sunday evening and got a reply from sujeev on the next morning with the information.
Small adjustment
When i got my insurance quote i put down the wrong amount of ncd. contacted prima and sujeev who dealt with me sorted everything out brilliantly. thank you very much
Change of vehicle
Charlotte helped quickly and efficiently in every way possible
Would recommend them to my friends
Cheapest quote available and very efficient in completing the purchase.
Ellie was very helpful
Ellie was very helpful, professional. she solved my issue quickly. thank you.
I found the website site easy to manage…
I found the website site easy to manage ,and great prices.
Perfect service
Perfect service. information very good. best if all price for car insurance excellent value for money. thank you.
Eeasy purchasing journey…
The purchasing journey was easily managed no hidden issues and managed to get everything i needed with no hassle. the real acid test is how the after sales service stacks up in the event of an accident which i hope i never have a need to find out. that said the various contact options should make this just as seamless.
Easy site to use
Easy site to use, very competitive prices.
Easy to use
Easy to do,got a good deal,saved £65 pound on last year's insurance, would recommend a look for everyone
Covers you for all the important stuff
What’s included?
Our comprehensive car insurance is designed to put you at ease.
If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.
If your car’s stolen, we’ll replace it or pay its market value.
If an accident’s your fault, we’ll pay up to £20,000,000.
If you drive other cars, they’ll have third party cover too.
If you drive abroad in the EU, you’ll have full cover for 90 days.
If you’re seriously injured, we’ll pay £5,000.
What’s not included?
We can’t cover everything. But we make it clear that you won’t be covered if…
Your car’s driven by someone not named on your policy.
You drive without a valid driving licence.
You drive under the influence of drink or drugs.
Your car’s left unlocked or with the keys inside.
You put in the wrong fuel.
You drive outside the UK or EU.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Backed by global giants
We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
