Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,133 reviews
* Showing our four and five star reviews
It's the cover i needed
I'd tried getting quotes from a few other companies and they hey were either too expensive or not the cover i needed. i tried prima and it was straight forward and the price was reasonable too. the exact cover i needed.I highly recommend them .
Very quick and helpful
Very quick and helpful
Easy to complete fair price 👍
Easy to complete fair price 👍
It was brilliant that i was able to…
It was brilliant that i was able to make the policy application a through direct telephone contact. this made it so easy for me.
Good customer service
Had a query regarding my policy. dina replied quickly and professionally with all the information that i needed. thank you :)
It was fairly easy.
It was fairly easy.
I was very impressed
I was very impressed. it was all so easy, i am not very good doing things on the internet,i would much prefer to speak with a person. i have no complaints and i would definitely recommend you to my friends. great value as well.
The live person was great
The live person was great - when i changed my car policy online there was no link up with existing policy to arrange a refund - the ai person is just annoying and asks the same questions again - fortunately no expierience of making a claim - all paperwork came thru as email very quickly
Chatbot useful (not frustrating!) and call handler esther efficient and helpful…
Chatbot gave options which matched what i needed sorted and call handler was then responsive, helpful and efficient. esther resolved my problem and stayed on line until i was happy
Everything was very straight forward
Everything was very straight forward, no problems, easy to answer questions. quick. and easy to complete , making it a successful application.
Quick and easy job
Quick and easy job as long as it similar next time i’ll be happy to renew
Matters resolved
Very pleased with the manner in which my request for a callback was dealt with. previous issues were resolved satisfactorily by the excellent and professional cameron.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.