Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,055 reviews
* Showing our four and five star reviews
I've not heard of prima, i really like them.
I've not heard of prima before and found them on comparethemarket. there were three options and i picked the one that i felt was the best value of money. the purchasing process was straight forward and i really liked the documents all being emailed to me. none of this portal and password rubbish which i hate. well done prima. if my renewal is competitive i will probably stay with you next year.
Easy process to follow,great price
Easy process to follow,great price
Easy to renew at competative pricr.
Easy to renew at competative pricr.
My view
Was all fairly straightforward easy to understand and at a price that seemed good in comparison with others
It was easy and quick to take up…
It was easy and quick to take up prima's quote for car insurance and i was delighted it was cheaper than my present insurers.
Moved to this from tesco
Just changed car ins & all appears to be good. hopefully won't need to find out.
It was an easy appliciation. every step was clear and well explained.
It was an easy application
Could do better
Reasonably easy process but if you are not confident in applying online it would be a better experience if you could talk to a human being. there is no prominent telephone number visible on your website it takes some effort to find it which could put off people with a disability or who cannot cope with online forms without assistance.
Person that sorted my insurance was…
Person that sorted my insurance was really very helpful.Explained everything
Easier than expected
Easier than expected. thank you.
Faultless
Faultless. thank you
Really speedy and helpful
Really speedy and helpful - happy !
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.