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Great value car insurance, designed for everyone

One comprehensive policy, from as little
as £200 a year.

defaqto prima reviews
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Our promise

Insurance that puts you first

We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.

Affordable pricing

We use our love of data and technology to keep our costs low. And we pass on these savings to you.

One simply-worded policy

We make it clear what’s covered and whether you can make a claim.

24/7 claims support

Accidents can happen at any time. That’s why we’re always here if you need to make a claim.

Trustpilot Logo4.6 out of five star rating on Trustpilot

TrustScore 4.6


3,398 reviews

Showing our four and five star reviews.

  • 4 out of five star rating on Trustpilot

    Insuring my new car

    I am not that good with technology but my experience with you was quite enjoyable. the information you gave me made it easy to negotiate through all the paperwork.

    VALERIE Hawkins
  • 5 out of five star rating on Trustpilot

    Car insurance

    Really straight forward, and easy to use. walked me through the whole process, with little effort.

    Samantha cook
  • 5 out of five star rating on Trustpilot

    Very straight forward process

    Very straight forward process , on all of the main comparison sites & always one of the best value prices , especially if you want windscreen cover & if you go through go compare , you get the £250 excess refund as well . can't lose , £130 cheaper than who i was with last year !!

    Paul Garnham
  • 5 out of five star rating on Trustpilot

    Web page easy to use

    Web page easy to use

    Nic. this is all the name you need
  • 5 out of five star rating on Trustpilot

    Car insurance

    Pleased with the service i received

    linda hutchison
  • 5 out of five star rating on Trustpilot

    Great price

    Great price. that's what matters.

    Michael Sullivan
  • 5 out of five star rating on Trustpilot

    Great customer service

    Had to update policy for deaf user, helped to do changes, all was easy to do and operator remi was efficient and very helpful. prima have so far been a good choice really happy and so is the policy holder

    tom underwood
  • 5 out of five star rating on Trustpilot

    Charlotte helped sort my problems quickly and easily

    Charlotte helped with

    MarianWatson
  • 5 out of five star rating on Trustpilot

    D'arcy was great!

    D'arcy was prompt, professional and very helpful. thank you for your help, darcie

    Tommy-Lee Heather
  • 5 out of five star rating on Trustpilot

    Remi was very helpful for all queries i…

    Remi was very helpful for all queries i asked.

    Jamshed Bahadur
  • 5 out of five star rating on Trustpilot

    Excellent response

    Needed age related query answered to help my quote. i used the contact form on the prima website on sunday evening and got a reply from sujeev on the next morning with the information.

    A C G
  • 5 out of five star rating on Trustpilot

    Small adjustment

    When i got my insurance quote i put down the wrong amount of ncd. contacted prima and sujeev who dealt with me sorted everything out brilliantly. thank you very much

    Graham
  • 5 out of five star rating on Trustpilot

    Change of vehicle

    Charlotte helped quickly and efficiently in every way possible

    Clint Jolley
  • 5 out of five star rating on Trustpilot

    Would recommend them to my friends

    Cheapest quote available and very efficient in completing the purchase.

    Graham Cameron
  • 5 out of five star rating on Trustpilot

    Ellie was very helpful

    Ellie was very helpful, professional. she solved my issue quickly. thank you.

    Karolina
  • 5 out of five star rating on Trustpilot

    I found the website site easy to manage…

    I found the website site easy to manage ,and great prices.

    Mrs jean smith
  • 5 out of five star rating on Trustpilot

    Perfect service

    Perfect service. information very good. best if all price for car insurance excellent value for money. thank you.

    Christine Rowlands
  • 5 out of five star rating on Trustpilot

    Eeasy purchasing journey…

    The purchasing journey was easily managed no hidden issues and managed to get everything i needed with no hassle. the real acid test is how the after sales service stacks up in the event of an accident which i hope i never have a need to find out. that said the various contact options should make this just as seamless.

    Douglas Handley
  • 5 out of five star rating on Trustpilot

    Easy site to use

    Easy site to use, very competitive prices.

    I Evans
  • 5 out of five star rating on Trustpilot

    Easy to use

    Easy to do,got a good deal,saved £65 pound on last year's insurance, would recommend a look for everyone

    Mr G
Our insurance policy

Covers you for all the important stuff

What’s included?

Our comprehensive car insurance is designed to put you at ease.

  • If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.

  • If your car’s stolen, we’ll replace it or pay its market value.

  • If an accident’s your fault, we’ll pay up to £20,000,000.

  • If you drive other cars, they’ll have third party cover too.

  • If you drive abroad in the EU, you’ll have full cover for 90 days.

  • If you’re seriously injured, we’ll pay £5,000.

What’s not included?

We can’t cover everything. But we make it clear that you won’t be covered if…

  • Your car’s driven by someone not named on your policy.

  • You drive without a valid driving licence.

  • You drive under the influence of drink or drugs.

  • Your car’s left unlocked or with the keys inside.

  • You put in the wrong fuel.

  • You drive outside the UK or EU.

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Join millions of drivers who count on us

  • Trusted since 2015

    Our story began in Italy, where we’re now the largest online car insurance provider.

  • Backed by global giants

    We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.

  • Based here in the UK

    We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.