Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
5,713 reviews
* Showing our four and five star reviews
Very straightforward
Very straightforward, easily understood and all aspects of cover clear and voncise including exemptions.A thoroughly professional service.
Easy to navigate online.
Easy to navigate on line, competitive quotes. so far so good.
Easy to arrange
Easy to arrange - reasonable price - downside is no windscreen cover when get essentials, and all the rigmarole of going through the add-ons which takes quite some unneccesary time and could make you pack it in
Transferred my car insurance quickly as…
Transferred my car insurance quickly as planned with minimal hassle
I found the website easy to understand…
I found the website easy to understand and it was straightforward getting my vehicle insured at a competitive price
Clear questions and policy docs.
Clear questions and policy docs.
Car insurance
Once through the payment, informative and straight forward. thank you
Ok sorted my expired quote which use
Ok sorted my expired quote which use only thing is a bit sarcastic the customer service
Good website for my needs
Very easy website to use - took 7 minutes from start to finish. good explanation of associated options and costs. met my insurance cover needs at a competitive cost.
A prima service in all ways...!!
Prima is a new insurance company to me as as my usual one doesn't insure 80+ year olds! i'm very impressed and i've just changed my registration plates and the initial ai questions on the 'chat' line were relevant, concise and clear. then when that was clarified i was put on to surita who was efficient, quick, helpful and friendly. it didn't take long to make the alterations and then i received the updated documents via email 5 minutes later. very efficient and professional service. thank you prima insurance!
Prima have been very helpful especially…
Prima have been very helpful especially surita i carnt thank her enough for her patience and kindness
Car insurance arranged with prima…
Car insurance arranged with prima through moneysupermarket. very competative rates with more cover for the same or cheaper rates.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.