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Great value car insurance, designed for everyone

One comprehensive policy, from as little
as £200 a year.

defaqto prima reviews
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Our promise

Insurance that puts you first

We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.

Affordable pricing

We use our love of data and technology to keep our costs low. And we pass on these savings to you.

One simply-worded policy

We make it clear what’s covered and whether you can make a claim.

24/7 claims support

Accidents can happen at any time. That’s why we’re always here if you need to make a claim.

Trustpilot Logo4.6 out of five star rating on Trustpilot

TrustScore 4.6


2,592 reviews

Showing our four and five star reviews.

  • 5 out of five star rating on Trustpilot

    Great customer service

    Great customer service, clear, concise & quick response to my question.

    Trevor Stevens
  • 5 out of five star rating on Trustpilot

    Prima car insurance renewal

    For me, initially, prima gave me the very best price and that was most important to me. the offering was as my previous insurer but was £70 cheaper!! documents i received explained everything very clearly and although i was sceptical, initially, at the price of renewal i am very happy now i have the full documentation. i might have made a big mistake but, somehow, i don't think so. time will tell.

    Craig Barson
  • 5 out of five star rating on Trustpilot

    Really it’s good service an

    Really it’s good service an

    Altaib Yousef Idris
  • 5 out of five star rating on Trustpilot

    Easy to use and operative was friendly…

    Easy to use and operative was friendly and helpful

    Peter
  • 5 out of five star rating on Trustpilot

    Quiet and easy service ....5 star

    Quiet and easy service ....5 star

    Nigel Ellison
  • 5 out of five star rating on Trustpilot

    Sorted my mistake out straight away

    Sorted my mistake out straight away

    Amanda Turner
  • 5 out of five star rating on Trustpilot

    I was impressed with the chat line as…chat line

    I was impressed with the chat line as very helpful

    Elana Jorden
  • 4 out of five star rating on Trustpilot

    Customer service

    Conrad was very helpful and answered all my questions which i was not sure about

    Angela
  • 5 out of five star rating on Trustpilot

    Prompt response to my problem

    Made a mistake with the commencement date for my car insurance, but quickly able to amend it

    Steve Barker
  • 5 out of five star rating on Trustpilot

    Impressed with whole experience quote was easy to fill in

    The quote was easy to fill in. i understood every aspect and the price was very competitive and fulfilled what i needed. i was very pleased with the whole transaction.

    Tansy Cutmore
  • 5 out of five star rating on Trustpilot

    All ok cheers

    All ok cheers

    Stephen Hopkinson
  • 4 out of five star rating on Trustpilot

    My 1st prima insurance for my car

    My 1st prima insurance for my car. clear, straightforward to use. no hitches

    Joyce
  • 5 out of five star rating on Trustpilot

    This was so easy to navigate

    This was so easy to navigate, and add on or take away things you need/don't need. the prices are great in comparison to other providers.

    julie jordan
  • 5 out of five star rating on Trustpilot

    Quick service not too complicated

    Quick service not too complicated

    Simone Gibbons
  • 5 out of five star rating on Trustpilot

    Easy to complete

    Easy to complete

    Colin Stocks
  • 5 out of five star rating on Trustpilot

    Was so uncomplicated to do on the 2nd…

    Was so uncomplicated to do on the 2nd october was all done in half hr

    Maureen Neely
  • 4 out of five star rating on Trustpilot

    Had a good experience well informed…

    Had a good experience well informed about my car insurance.The person i spoke to was very helpful and polite.

    Susan
  • 5 out of five star rating on Trustpilot

    Website ease

    Website was easy to navigate

    Kevin
  • 5 out of five star rating on Trustpilot

    Easy & straightforward

    Very easy and straightforward to take out car insurance using the prima website.

    Paul Martinez
  • 5 out of five star rating on Trustpilot

    Exactly what an insurance should be!

    Exactly what an insurance company should be - easy to set up the policy, easy to obtain information when i was considering amending the policy and, when this wasn't possible, easy to cancel the policy. the chatbot transferred me to remi who gave me the options, explained everything, was happy to send the details in an email and, even better, prima are refunding me the 10 months insurance i haven't used. yes, this should be standard but other insurance companies don't do this. bravo prima !

    PC
Our insurance policy

Covers you for all the important stuff

What’s included?

Our comprehensive car insurance is designed to put you at ease.

  • If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.

  • If your car’s stolen, we’ll replace it or pay its market value.

  • If an accident’s your fault, we’ll pay up to £20,000,000.

  • If you drive other cars, they’ll have third party cover too.

  • If you drive abroad in the EU, you’ll have full cover for 90 days.

  • If you’re seriously injured, we’ll pay £5,000.

What’s not included?

We can’t cover everything. But we make it clear that you won’t be covered if…

  • Your car’s driven by someone not named on your policy.

  • You drive without a valid driving licence.

  • You drive under the influence of drink or drugs.

  • Your car’s left unlocked or with the keys inside.

  • You put in the wrong fuel.

  • You drive outside the UK or EU.

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Join millions of drivers who count on us

  • Trusted since 2015

    Our story began in Italy, where we’re now the largest online car insurance provider.

  • Backed by global giants

    We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.

  • Based here in the UK

    We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.