Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
5,597 reviews
* Showing our four and five star reviews
Good service
Good service
First time with prima
First time with prima. my daughter helped me as it seemed like a minefield. she assured me that this would be the best for me.
My experience …
My experience with prima and the representative was a very quick response to changing my details on my account. which is a lot quicker than some bigger companies of which i haven’t heard back from yet .
Straight forward renewal of car…
Straight forward renewal of car insurance online
Everything satisfactoryreview
Everything satisfactory. no problems.
Competitive and responsive
Easy process, nice layout, good feedback.
Great price
Great price, easy to use!
I encountered a minor issue with a new…
I encountered a minor issue with a new registration no. and called prima for help on their chat line. pleased to say matters were resolved by vallin who was helpful in arranging the necessary alteration without further problems. all ended well thank you.
I used whatsapp to solve a problem with…
I used whatsapp to solve a problem with my no claims bonus and they were very helpful
Very helpful and quick response.
Very helpful and quick response.
Very impressed with the customer service prima insurance offers.
Although i don’t like having to communicate with a robot (i’d have given 5 stars if a human had spoken with me) the questions asked were all relevant to my request to put an additional driver on my existing insurance policy. it was a very straight forward affair during which i was kept fully informed of the process. at the end of the questions, i was given a quote with a full breakdown of costs, over the online chat, by an actual agent. the savings to my annual fee were such that i had nothing extra to pay and, in fact, will receive a small refund. my updated policy documents were emailed to me within minutes and my refund is on its way to me. i’m a very happy customer and have already recommended prima insurance to friends.
Good
Farhan was polite, i didn't wait too long initially, agreed to email me the information he gave me, explained and answered my questions.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.