Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,151 reviews
* Showing our four and five star reviews
I was impressed with the way they…
I was impressed with the way they listend for what i wanted for my insurrance they were very helpfull3
The site was really easy to navigate
The site was really easy to navigate. gave you options all the way through. price was good and no hidden extras.
Was easy to do i'm just waiting to see…
Was easy to do i'm just waiting to see if my policy will change cost wise as i have added another driver
Shanti
Shanti very pleasant and helpful.Just hope she has sent paper documents raymond asked for
Request for policy name change
Nassima was very easy to deal with and solved my request for help with minimum fuss. it was a pleasure to have this help so quickly thank you very much nassima.
Ropa got straight to the point was very…
Ropa got straight to the point was very helpful a polite can’t ask for more great experience
I submitted my renewed driving licence…
I submitted my renewed driving licence to keep mine and your records up to date. the reply was timely and polite, and acknowledged that everything on my account is ok.
I had an email saying that additional…
I had an email saying that additional documentation was required otherwise my insurance would be cancelled within 3 days which we think was a scam because i was assured that there is nothing outstanding and my insurance is fine.
Simple site to navigate through
Simple site to navigate through
Changing policy to a new car
I needed to change my current insurance policy to a different car and was able to do this quite easily and quickly via the chat facility. a little unusual not to have a more typical website these days but it all seemed to work okay. i had to pay a £25 admin charge and an additional amount to reflect the change of vehicle. pretty straightforward really.
All good
I have to admit, this was straightforward, followed up from a comparison site. the price was almost the best, but not the cheapest. taking in reviews, etc i was happy to pay a little more for extra peace of mind. i had an online chat to clarify some details and the email confirmation had the link to turn off auto renew ..Which i always do. i've got my policy. paid a price i'm happy with, and all set. hopefully there won't be a need to find out about the claim experience!
Quick and easy
Quick and easy
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.