Great value car insurance, designed for everyone
One comprehensive policy, from as little
as £200 a year.
Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.
Affordable pricing
We use our love of data and technology to keep our costs low. And we pass on these savings to you.
One simply-worded policy
We make it clear what’s covered and whether you can make a claim.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim.
TrustScore 4.6
3,496 reviews
Showing our four and five star reviews.
Easy web site to understand and deal…
Easy web site to understand and deal with. very explanatory and easy to conclude the business’s journey.
Excellent service
Excellent service
I was very satisfied with the service…
I was very satisfied with the service and the quick efficient online system put in place by prima. i received the cheapest quote with the same benefits so thank you prima.
Prima car insurance
Quick, simple and well priced given my particular needs.
Quick
quick , easy and professional service
Easy to deal with
Easy to deal with, great price, half that of the aa
Motor vehicle insurance renewalasy to go through the options
Easy to go through the options. reasonable prices and had everything i needed in a motor vehicle insurance policy. thankyou
Prompt and reponsive
Prompt and reponsive
Cameron responded promptly and acted…
Cameron responded promptly and acted professionally throughout my transaction
Really quick and easy to extremely competitive get your car…
Really quick and easy to get your car insurance sorted out. very competitive in its pricing. 👍🏽
I spoke to someone and i found they…
I spoke to someone and i found they were very helpful.. and understanding .
All good
All good. quick service!
Very easy to get my son added to my…
Very easy to get my son added to my insurance policy. used the chat line and after giving details, was passed to an employee who confirmed the cost and made payment all within a few minutes. excellent service 👍
Quick and easy, bot and agent were good
Quick and easy bot was good , agent was good , everything sorted really quickly , very happy
Very simple & efficient
Very simple & efficient
Great service, quick communication
I contacted prima about payment issues with my car insurance. they responded promptly with clear communication and sorted out my issue for me. first time i've dealt with a good company that are easy to get in touch with.
Very efficient.
Very efficient.
Straight forward quote,
Straight forward quote, entered all my details i had to had a driver to the policies, i had a quick chat and was done quickly.
I had to cancel my policy as i sold my…
I had to cancel my policy as i sold my car and bought a motorhome and the insurance couldn't be swapped to the motorhome. i spoke to richard on the chat app and everything was organised and cancelled as discussed with the refund of the remainder of the policy returned to me promptly.
Easy to apply nice experience quickly…
Eqsy to apply nice experience quickly done im very happy
Covers you for all the important stuff
What’s included?
Our comprehensive car insurance is designed to put you at ease.
If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.
If your car’s stolen, we’ll replace it or pay its market value.
If an accident’s your fault, we’ll pay up to £20,000,000.
If you drive other cars, they’ll have third party cover too.
If you drive abroad in the EU, you’ll have full cover for 90 days.
If you’re seriously injured, we’ll pay £5,000.
What’s not included?
We can’t cover everything. But we make it clear that you won’t be covered if…
Your car’s driven by someone not named on your policy.
You drive without a valid driving licence.
You drive under the influence of drink or drugs.
Your car’s left unlocked or with the keys inside.
You put in the wrong fuel.
You drive outside the UK or EU.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Backed by global giants
We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
