Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,242 reviews
* Showing our four and five star reviews
Shanti listened
Shanti listened, understood & went out of his way to help
Never been so easy
Never been so easy to complete the format well presented & straightforward to understand even for me .
Car insurance
Very fair price. easy to deal with
After a lot of research i finally found…
After a lot of research i finally found fair and reasonable equitable quote . easy to set up too ✨️✨️✨️✨️✨️
I found the experience of your…
I found the experience of your information regarding the insurance for my car most straight forward and helpful for a lady in later years
Very simple process to switch.
Very simple process to switch.
Watch this space
Well what can i say. all the buttons worked. no error screens and hopefully the insurance will not be needed but i am sure they will let me update this review once i have used the service to report back if they paid out and how easy it was to work with this service provider. watch this space.
Online experience was excellent.
Online experience was excellent.
Was also cheapest around
was also cheapest around
Easy to set up
Easy to set up, other company's want to much unnessasary information,i even messaged prima had an instance reponce.
My renewal couldn't have been simpler
My renewal couldn't have been simpler. had to phone with my new card details and found it very easy, dealt with by a friendly and helpful member of staff. documents came straight through, and all done for another year. overall hard to fault so far.
Excellent renewal price
Really easy website to navigate. very good on price. documents printable immediately. haven’t had to speak to customer services yet so cannot comment.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.