Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,892 reviews
* Showing our four and five star reviews
First time doing this had a difficult…
First time doing this had a difficult time paying but managed eventually
I have purchased car insurance with…
I have purchased car insurance with prima online. it was through a comparison site. the choices were extensive and the purchase was relatively easy. i have not used their customer service and i hope not to need help in the coming year but the advice and bumph are all saying the right things and the price was reasonable
Online application form very easy to…
Online application form very easy to understand and very quick to fill out
Was good on line- except email does not…
Was good on line- except email does not show all of what i thought i ticked and was covered for so now unsure of what is covered on my policy and i paid a year payment.
Easy to navigate the website very quick…
Easy to navigate the website very quick and easy to set up from compare the market site excess higher than i normally have but so are a lot of other companies this year i’ve not used prima before so can’t say what they are like if i need to get in touch with them hopefully won’t need to price was £100 cheaper than my renewal
Easy on line experience
Easy on line experience
Happy
Happy, with help of confused.Com app and then online with prima. made easy to renew my car insurance for the coming year at an affordable rate.
I really hate doing this sort of…
I really hate doing this sort of transaction online so when a tech fault meant i couldn't pay online i rang up. really helpful operative, took my payment, was lovely to talk to. probably took less time than online. bring back people!!!
Competitive and comprehensive
Easy to access online - competitive rates with cover easily explained. policy details concise but comprehensive.
Best price for my car insurance
Best price for my car insurance, quick and efficient sorting it…..Excellent all round!
Sy to use pleased to get a…
Relatively easy to use pleased to get a summary when completed the transaction
Not made a claim but easy to set up
I haven't claimed on the insurance, but they offered a reasonable rate even with the add ones i requested.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.