Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
5,888 reviews
* Showing our four and five star reviews
Insurance well worth looking at.
Excellent service at a reasonable price.
After looking for a reasonable price i…
After looking for a reasonable price i was pleased to find prima. i liked the fact they actually have a phone number . yes very happy.
Very polite and helpful
Very polite and helpful. we still think it was a bit high but you were the one of the lowest one we could find
Got my inquiry sorted
Got my inquiry sorted. got piece of mind was a bit worried at first now it's salted thank you
Brava surita
If surita is the person i have just spoke to, all was clear and sorted in under 10 minutes! unfortunately it took 50 minutes to get to her!! worth it in the end - she has a lovely voice, speech and attitude, which are so important when the customer is trying to practise patience with automated systems. your welcome messages tell us online is faster! but i say, "brava surita!"
Very simple so simple to to do .Great price compared…
Very simple to do .Great price compared to my other renewal quote.
Good value for money in comparison to…
Good value for money in comparison to other insurers. easy to navigate and amend if needed to do so.&
Very very helpful
Vallin was extremely pleasant and very very helpfull, i don't ussually like these chat boxes, but he made it a pleasant experience, so thank you
Very convenient dealing with prima by…
Very convenient dealing with prima by whatsapp, and very prompt responses and reasonable prices for amendments.
Easy to use site and competitive pricing
Easy to use site and competitive pricing
Very straight forward
I was quite impressed with the site and was included within the policy. within a few mins i had received the policy. the only thing is that they don't have a app. but i'm sure that will come soon. i chose the plus policy that had extra added. i had a small a small quiry although i had to wait a while i got connected. my quiry was felt with very quickly by dona the agent. i would recommend this company. i also hope that in the future. along with possible following years. nl
The price was ok but i hate auto…
The price was ok but i hate auto renews. i ll only cancel if its not right when i come to renew.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.