Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
5,838 reviews
* Showing our four and five star reviews
Very quick in response to acceptance of…
Very quick in response to acceptance of our car insurance and sending us the documents.
Initial contact via bot
Initial contact via bot, but when that was not straightforward was put through to agent. apart from the usual delay between messages the agent was able to answer my question relatively quickly.
Excellent customer service and assistance.
Very competitively priced but most important excellent customer service when i needed their help. this is the real measure of car insurance. i would definitely reccommend based on my experience over the past 9 months.
It was easy to shop around.
Was insured by another company and they increased my cost by far too much for no apparent reason. so went to compare and got a much fairer quote from prima which was so easy to complete with no fuss and i am happy with the outcome.
That you were professional in dealing with my application
I got my car insurance quick and documents sent to me well impressed with the service
It's just easy
It's just easy, get the quote, check the details, like the price. hit buy. done no more hassle for another year.
Professional and courteous and…
Professional and courteous and knowledgeable
The best insurance company
The best insurance company. i am very happy with it.
Well organised!@
Once again a very easy update with this company. the ai initial assessment is straight to the point and then an agent takes over and finalises the business. very good. no messing!
Easy communications
Easy to communicate with.
Smooth operation
Smooth operation
This was ok for me
This was ok for me
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.