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Great value car insurance, designed for everyone

One comprehensive policy, from as little
as £200 a year.

defaqto prima reviews
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Our promise

Insurance that puts you first

We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just one honest, comprehensive policy, you can rely on.

Affordable pricing

We use our love of data and technology to keep our costs low. And we pass on these savings to you.

One simply-worded policy

We make it clear what’s covered and whether you can make a claim.

24/7 claims support

Accidents can happen at any time. That’s why we’re always here if you need to make a claim.

Trustpilot Logo4.6 out of five star rating on Trustpilot

TrustScore 4.6


3,496 reviews

Showing our four and five star reviews.

  • 5 out of five star rating on Trustpilot

    Easy web site to understand and deal…

    Easy web site to understand and deal with. very explanatory and easy to conclude the business’s journey.

    Keith Allen
  • 5 out of five star rating on Trustpilot

    Excellent service

    Excellent service

    Fariha Iram
  • 5 out of five star rating on Trustpilot

    I was very satisfied with the service…

    I was very satisfied with the service and the quick efficient online system put in place by prima. i received the cheapest quote with the same benefits so thank you prima.

    Insar Haq
  • 5 out of five star rating on Trustpilot

    Prima car insurance

    Quick, simple and well priced given my particular needs.

    Anthony Glendinning
  • 5 out of five star rating on Trustpilot

    Quick

    quick , easy and professional service

    graham Dinsdale
  • 5 out of five star rating on Trustpilot

    Easy to deal with

    Easy to deal with, great price, half that of the aa

    Mr Terry Anderson
  • 5 out of five star rating on Trustpilot

    Motor vehicle insurance renewalasy to go through the options

    Easy to go through the options. reasonable prices and had everything i needed in a motor vehicle insurance policy. thankyou

    Marion Denny
  • 5 out of five star rating on Trustpilot

    Prompt and reponsive

    Prompt and reponsive

    Kate Ayres South Kensington And Che
  • 5 out of five star rating on Trustpilot

    Cameron responded promptly and acted…

    Cameron responded promptly and acted professionally throughout my transaction

    Chris
  • 5 out of five star rating on Trustpilot

    Really quick and easy to extremely competitive get your car…

    Really quick and easy to get your car insurance sorted out. very competitive in its pricing. 👍🏽

    John
  • 5 out of five star rating on Trustpilot

    I spoke to someone and i found they…

    I spoke to someone and i found they were very helpful.. and understanding .

    Suzanne Bussey
  • 5 out of five star rating on Trustpilot

    All good

    All good. quick service!

    Ivan Popadiuk
  • 5 out of five star rating on Trustpilot

    Very easy to get my son added to my…

    Very easy to get my son added to my insurance policy. used the chat line and after giving details, was passed to an employee who confirmed the cost and made payment all within a few minutes. excellent service 👍

    KM & RG Etheridge & Oconnor
  • 5 out of five star rating on Trustpilot

    Quick and easy, bot and agent were good

    Quick and easy bot was good , agent was good , everything sorted really quickly , very happy

    Mr L Cherry
  • 4 out of five star rating on Trustpilot

    Very simple & efficient

    Very simple & efficient

    Andrew Walsh
  • 5 out of five star rating on Trustpilot

    Great service, quick communication

    I contacted prima about payment issues with my car insurance. they responded promptly with clear communication and sorted out my issue for me. first time i've dealt with a good company that are easy to get in touch with.

    Jafia
  • 5 out of five star rating on Trustpilot

    Very efficient.

    Very efficient.

    Len
  • 5 out of five star rating on Trustpilot

    Straight forward quote,

    Straight forward quote, entered all my details i had to had a driver to the policies, i had a quick chat and was done quickly.

    khadidja saidi
  • 5 out of five star rating on Trustpilot

    I had to cancel my policy as i sold my…

    I had to cancel my policy as i sold my car and bought a motorhome and the insurance couldn't be swapped to the motorhome. i spoke to richard on the chat app and everything was organised and cancelled as discussed with the refund of the remainder of the policy returned to me promptly.

    Kevin Allbright
  • 5 out of five star rating on Trustpilot

    Easy to apply nice experience quickly…

    Eqsy to apply nice experience quickly done im very happy

    Ardinis
Our insurance policy

Covers you for all the important stuff

What’s included?

Our comprehensive car insurance is designed to put you at ease.

  • If your car’s damaged, we’ll repair it up to its market value and provide a courtesy car.

  • If your car’s stolen, we’ll replace it or pay its market value.

  • If an accident’s your fault, we’ll pay up to £20,000,000.

  • If you drive other cars, they’ll have third party cover too.

  • If you drive abroad in the EU, you’ll have full cover for 90 days.

  • If you’re seriously injured, we’ll pay £5,000.

What’s not included?

We can’t cover everything. But we make it clear that you won’t be covered if…

  • Your car’s driven by someone not named on your policy.

  • You drive without a valid driving licence.

  • You drive under the influence of drink or drugs.

  • Your car’s left unlocked or with the keys inside.

  • You put in the wrong fuel.

  • You drive outside the UK or EU.

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Join millions of drivers who count on us

  • Trusted since 2015

    Our story began in Italy, where we’re now the largest online car insurance provider.

  • Backed by global giants

    We’re growing fast, thanks to over €100 million of investment from Goldman Sachs and The Blackstone Group.

  • Based here in the UK

    We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.