Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,069 reviews
* Showing our four and five star reviews
Been a prima customer for a while…
Been a prima customer for a while needed to update my insurance and found the ai very difficult to deal with and then tried to call and got stuck in their automated reception has finally been sorted but took a week back wards and forwards
Excellent web site
Excellent web site and it made you double check everything before accepting quote i chose top policy as the cover was excellent and cost hardly changed
Car insurance
Easy to use site. all information easy to find. competitive pricing. documents immediately available so checking they were what i needed was easy.
Insurance easy to set up
Insurance easy to set up. and rewards sent to wallet via app
Very helpful after a bad experience…
Very helpful after a bad experience with this company. to get my car documents sent to me. emailed them 3 times no reply phoned this company on hold for 10 minutes gave up .Life to short .Whatsapp very good got sorted .
I was very happy to buy my
I was very happy to buy my car insurance with prima it was easy and straight forward and got a great price.
Excellent information easy to follow
Excellent information easy to follow
I've not heard of prima, i really like them.
I've not heard of prima before and found them on comparethemarket. there were three options and i picked the one that i felt was the best value of money. the purchasing process was straight forward and i really liked the documents all being emailed to me. none of this portal and password rubbish which i hate. well done prima. if my renewal is competitive i will probably stay with you next year.
Easy process to follow,great price
Easy process to follow,great price
Easy to renew at competative pricr.
Easy to renew at competative pricr.
My view
Was all fairly straightforward easy to understand and at a price that seemed good in comparison with others
It was easy and quick to take up…
It was easy and quick to take up prima's quote for car insurance and i was delighted it was cheaper than my present insurers.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.