Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
7,405 reviews
* Showing our four and five star reviews
Very quick and reliable to pay on line
Very quick and reliable to pay on line
Good service
Good service
Experience of dealing with a professional member of staff.
I do not know the name of the lady that dealt with my car insurance renewal. however. the lady in question is an absolute professional, a great asset to your company. she was patient, polite and helpful. conducive to creating confidence when dealing with your company.
Loyalty counts for nothing these days
I wanted to insure my little "run around" car for the second year and was very surprised by the increase in cost of my renewal premium by my previous insurance company that i selected prima insurance from the go compare web site. the insurance cover was exactly the same and was over £200 cheaper. i found the application very easy to follow and the documentation was forwarded by e mail. very satisfied, thankyou.
Super easy process
Super easy process. whatsapp chat meant i could add personal specifications as i went using quote number. whole process took less than 10 minutes and still came in the best value for money with some added extras.
Straight forward and easy ,i have added…
Straight forward and easy ,i have added breakdown cover ,but no mention of this being received with policy ,hopefully full details of this will also be forth coming
Yesterday i renewed my car insurance…
Yesterday i renewed my car insurance with prima which was £130 cheaper than my current insurance company. (the policy starts in 2 weeks). the prima policy also includes rac roadside assistance and recovery to anywhere on the uk mainland which my current policy doesn’t have. the policy documents were downloaded almost immediately.
Very easy to do and very cheap
Very easy to do and very cheap
Car insurance confusion.
As all online car insurance websites are, they are very confusing and impatient for the elderly. don’t like them.
Easy and straightforward
Easy and straightforward. price good and what i need. full marks to prima
Easy to use and a good price
Easy to use and a good price
Car insurance.
Good communication in explaing the car insurance. very pleasant to talk about car policy.
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.