Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.3
7,847 reviews
* Showing our four and five star reviews
It was a very straight-forward process…
It was a very straight-forward process via a comparison website looking for the best deal. i chose monthly payments for the first time and was surprised to have to sign a credit agreement - but that is normal for all such payments.
Brilliant
Brilliant , easy and understandable
Everything is displayed where you need…
Everything is displayed where you need to find the information, no hidden costs and the price you see from the start is the same to the finish. the system is real easy to follow and clearly detailed. cant fault it at all.
I had a very pleasant experience with…
I had a very pleasant experience with prima was very easy to insure my car online and great price very happy!!!
Easy to sort another year car insurance…
Easy to sort another year car insurance great monthly price x
Easy to understand
Easy to understand
Overall the experience was fairly easy…
Overall the experience was fairly easy until my payment didn't go through. then to my disappointment it was the usual chat online which i dislike. i want to speak to a human not have a bot answer me then put me through to txt with a human. which as far as i know is still a bot. after several messages online and finally an email link to complete my insurance i had insurance cover.
The website is very clear and the price…
The website is very clear and the price very competitive.
Best website i used for car insurance
Best website i used for car insurance. it was well set out, making it easy to respond to . the high level feedback was helpful prices very reasonable
Their site is easy and simple to use
Their site is easy and simple to use. great value
Easy to contact by phone and all…
Easy to contact by phone and all questions answered in a friendly and helpful manner.
Not able to pay human being not good
Not able to pay human being not good
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*We offered 10% of our new customers comprehensive car insurance for £246 or less between January 1st and August 31st 2026.