Insurance that puts you first
We believe in making car insurance work for drivers. That means no confusing small print or complicated claims procedures. Just honest, comprehensive cover, you can rely on.
Value for money
We use our love of data and technology to keep our costs low. Then we pass on these savings to you.
Made to suit you
Choose a cover plan to suit your needs and budget. Then personalise it, by picking add-ons and how you'd like to pay.
24/7 claims support
Accidents can happen at any time. That’s why we’re always here if you need to make a claim. Speak to a real person, day or night.
TrustScore 4.2
6,360 reviews
* Showing our four and five star reviews
Easy to use the site the price was good…
Easy to use the site the price was good so hopefully it will prove to be a good decision
Picked this company from a comparison…
Picked this company from a comparison online site. first time used. as it ticked the best car insurance cover i was looking for, at a competitive inclusive price. hopefully it dose not prove me wrong in the future. should i make a claim, which i have never done to date.
Prima insurance website is easy to…
Prima insurance website is easy to follow, no hassle and a very good result.
A lot easier than some other sites but…
A lot easier than some other sites but you could put some other options on some questions.
Clear concise questions
Clear concise questions. paper work sent promptly. the cover and price was acceptable.
I received an email which didn't make…
I received an email which didn't make sense so i queried it. the second one clarified it all. ropa sent me a nice email to see if i needed further clarification and it was a nice gesture as not every company bothers!
Easy to use and understand
Easy to use and understand
Hated being on with prima bot some…
Hated being on with prima bot some people don't do that very well but when i got on a phone chat with vernon that man was amazing so polite very helpful and sorted all my problems out fantastic
Easy to use and it makes it clear what…
Easy to use and it makes it clear what is included in the first price and then you just add on if you need extras.
Good insurance cover at a reasonable…
Good insurance cover at a reasonable price,better than everybody.
I gave it 5 star no trouble getting…
I gave it 5 star no trouble getting insurance lady very helpful but the true story will be when or if i make a claim still on my old insurance with pima does not start till 15 august time will tell
Easy to navigate web site
Easy to navigate web site, and cheaper than my original insurance company
Covers you for all the important stuff
We offer a choice of comprehensive car insurance plans. Here's a quick look at what our classic Prima plan covers...
If your car is damaged or stolen, we'll repair it, replace it or pay you its market value.
We'll keep you on the road while your own car is getting fixed by a Prima-approved repairer.
If your windows or windscreen need a repair or replacement, you'll just pay a small excess. We'll cover the rest.
If you or your partner are seriously hurt in an accident in your car, we'll pay £5,000 in accident support.
Keep your no claims bonus and get back your excess if you're hit by an uninsured driver.
For up to 90 days, you'll enjoy the same level of cover as at home when driving abroad in the EU and selected countries.
If your belongings are lost or damaged in an accident, fire of theft in your car, we'll pay up to £250.
If you're over 25 and eligible, you'll have third party cover to drive someone else's car.
Join millions of drivers who count on us
Trusted since 2015
Our story began in Italy, where we’re now the largest online car insurance provider.
Based here in the UK
We might be Italian-founded, but we’ve built an expert team in London to serve our UK drivers.
FCA regulated
We're authorised and regulated by the Financial Conduct Authority (FCA). They set the standards for protecting customers across UK financial services.
Common questions
Find answers to things that drivers often ask us.
Yes. When you get a quote with us, you can personalise your cover and boost your protection, by adding on extras like:
- Motor legal cover
- RAC breakdown cover
- Upgraded courtesy car cover
Some of our car insurance plans even have these add-ons bundled in. For example, our Prima Premier car insurance includes motor legal cover and breakdown cover.
We try to cover the important stuff. But with all our car insurance plans, you won’t be covered if:
- Someone not named on your policy drives your car
- You drive without a valid driving licence
- You drive under the influence of drink or drugs
- Your car’s left unlocked or with the keys inside
- You fill up with the wrong fuel
For full details of what is and isn’t included with your cover, you should check your Policy Wording. You’ll see this document when you get a quote with us. We’ll also email you a copy once you’ve bought your policy.
All the car insurance cover plans we offer are fully comprehensive.
This means that you’re covered for damage to your car, as well as any damage to other people (“third parties”) or their property.
We don’t offer third-party only cover.
*10% of our new customers paid £254 or less for our Prima car insurance in January 2026.