Get in touch
Got a question, issue or feedback? Need help with your policy? Whatever it is, our Prima team is here for you.

Contact customer care
Quotes, renewals, policy changes, payments — for general support with all these things and more, contact our Prima customer care team. It’s always faster to contact us online, through live chat, WhatsApp or our online contact form. But we’re also available over the phone.
Open 9am to 6pm, Monday to Saturday.
Open 9am to 6pm, Monday to Saturday.
Fill in our contact form anytime. We’ll aim to reply within 72 hours.
Prefer to phone us?
Call our Prima insurance contact number. Lines open 9am and 6pm, Monday to Friday.
Busiest call times
Our lines get very busy from 9.30am to 10am and 12pm to 3pm. If possible, we recommend calling outside these hours. Or reach out to us on live chat or WhatsApp instead.
Emergency support
When things go wrong on the road, we’re here to help put them right. Use the contact options below to get help fast after an accident or breakdown.
Claims centre
Need to make a new claim? You can do so online anytime. Or if you’d prefer to speak to us, call our 24/7 claims line.
Breakdown assistance
Got RAC® breakdown cover with your Prima policy? Report your breakdown online to get help fast. Or give the RAC® a call.