Bringing drivers a great experience and great price on their car insurance
- Trusted by2.5M+
- Founded in2015
- A team of700+
A growing favourite among drivers
Our story began in Italy in 2015.
We decided to make car insurance simpler for drivers. That meant no confusing small print and claims procedures. Just honest and affordable cover, you could actually rely on.
Today over 2 million drivers count on Prima. And following our success in Italy, we’re now bringing our insurance to the UK.
We understand what you want
We make decisions based on real driver data and feedback.
We invest in the best people
We hire people with the skills to deliver what drivers want.
We keep improving
We use the latest tech to make life better for drivers.
Putting drivers like you first
We invest in only the best people, tech and data to create efficient insurance policies. That means we keep our costs low – and we pass on these savings to you.
Backed by global giants
We’re backed by some of the most trusted financial institutions in the world: Goldman Sachs and Blackstone. And thanks to over €100 million of investment, we’re fast becoming one of Europe’s biggest names in car insurance.
The Blackstone Group is one of the largest investment firms in the world.
The Goldman Sachs Group is one of the largest investment banking enterprises in the world.
A European success story
Don’t just take our word for it
Deloitte’s Technology Fast 500
We were named Europe’s eighth fastest-growing tech firm in 2019.
Great Place to Work Certified
We’re officially one of the best Italian companies to work for.